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What is Two Owls Facebook Pixel?

Two Owls Facebook Pixel is a powerful advertising tracking and attribution solution developed by Omega, designed to work seamlessly with platforms like Shopify, Wix, and BigCommerce. By effectively implementing Pixels and Conversion APIs, you can greatly enhance the quality of your data collection efforts. It diligently monitors conversion events from both browser and server perspectives, transmitting additional pertinent information that helps connect these events to Facebook profiles whenever feasible. This capability significantly enriches the data that Facebook processes, thereby optimizing how your advertising campaigns are delivered. Additionally, it offers accurate reporting that resolves many of the difficulties users encounter with Facebook Ads Manager, particularly in light of the updates brought by iOS 14 and subsequent versions, providing you with clearer and more actionable insights into your advertising performance. As businesses navigate the complexities of the digital marketing landscape, this tool becomes indispensable for refining advertising tactics and achieving better results. Its integration into your marketing strategy can lead to enhanced engagement and improved conversion rates over time.

What is Converge?

Converge assists e-commerce companies in improving their advertising efficiency and achieving accurate attribution by implementing advanced tracking techniques. Through the use of server-side conversion tracking, advertising platforms can successfully connect with potential clients. Moreover, event enrichment assures that all recorded activities on your website encompass the widest array of parameters available. In contrast to conventional methods that depend on external pixels, the in-platform reporting provided by Converge delivers precise tracking information. This innovative system also enables the tracking of various types of transactions, such as subscriptions, point-of-sale purchases, upsell transactions, and more, going beyond typical website interactions. Additionally, it includes automatic tracking of all key events, capturing even the unique steps involved in the checkout process. By adopting this all-encompassing strategy, businesses are empowered to make well-informed decisions and fine-tune their marketing approaches effectively. Ultimately, the enhanced insights gained from these comprehensive tracking methods can lead to improved customer engagement and higher conversion rates.

Media

No images available

Media

Integrations Supported

BigCommerce
Facebook
Shopify
Wix

Integrations Supported

BigCommerce
Facebook
Shopify
Aircall
Attentive
Google Ads
Google Cloud BigQuery
HubSpot Customer Platform
Klaviyo
Lightspeed eCommerce
Loop Subscriptions
Outbrain
PostHog
PrestaShop
Skio
Taboola
TikTok
Zendesk
Zipify

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Two Owls

Date Founded

2007

Company Location

Vietnam

Company Website

twoowls.io

Company Facts

Organization Name

Converge

Company Website

www.runconverge.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Checkout

Not specified

eCommerce Analytics

Not specified

Marketing Attribution

Not specified

Upsell & Cross-Sell

Not specified

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