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What is Two Owls Facebook Pixel?

Two Owls Facebook Pixel is a powerful advertising tracking and attribution solution developed by Omega, designed to work seamlessly with platforms like Shopify, Wix, and BigCommerce. By effectively implementing Pixels and Conversion APIs, you can greatly enhance the quality of your data collection efforts. It diligently monitors conversion events from both browser and server perspectives, transmitting additional pertinent information that helps connect these events to Facebook profiles whenever feasible. This capability significantly enriches the data that Facebook processes, thereby optimizing how your advertising campaigns are delivered. Additionally, it offers accurate reporting that resolves many of the difficulties users encounter with Facebook Ads Manager, particularly in light of the updates brought by iOS 14 and subsequent versions, providing you with clearer and more actionable insights into your advertising performance. As businesses navigate the complexities of the digital marketing landscape, this tool becomes indispensable for refining advertising tactics and achieving better results. Its integration into your marketing strategy can lead to enhanced engagement and improved conversion rates over time.

What is Facebook Container?

Facebook has the capacity to track nearly all of your online activities and associate them with your Facebook profile, which can feel intrusive for many users. For those who find this level of surveillance uncomfortable, the Facebook Container extension serves as an effective remedy by isolating your identity within a separate container tab, making it harder for Facebook to follow your behavior outside its platform. Installing this extension is a simple process, and once you have it set up, you will find that Facebook opens in a distinct blue tab during each login. You can continue to engage with Facebook in the same manner as before, but while ads and recommendations will still appear, the extension significantly hinders Facebook's ability to utilize your behavior from other sites for targeted advertising and communications. This tool was developed with the backing of Mozilla, an organization that emphasizes user rights over corporate gain, and aims to equip individuals with user-friendly resources for better privacy and online security management. By using this extension, you can take greater control over your digital presence while browsing the internet, ultimately enhancing your online experience and peace of mind.

Media

No images available

Media

Integrations Supported

Facebook
BigCommerce
Mozilla Firefox
Shopify
Wix

Integrations Supported

Facebook
BigCommerce
Mozilla Firefox
Shopify
Wix

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Two Owls

Date Founded

2007

Company Location

Vietnam

Company Website

twoowls.io

Company Facts

Organization Name

Mozilla

Date Founded

2005

Company Location

United States

Company Website

www.mozilla.org/en-US/firefox/facebookcontainer/

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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