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What is Two Owls Facebook Pixel?

Two Owls Facebook Pixel is a powerful advertising tracking and attribution solution developed by Omega, designed to work seamlessly with platforms like Shopify, Wix, and BigCommerce. By effectively implementing Pixels and Conversion APIs, you can greatly enhance the quality of your data collection efforts. It diligently monitors conversion events from both browser and server perspectives, transmitting additional pertinent information that helps connect these events to Facebook profiles whenever feasible. This capability significantly enriches the data that Facebook processes, thereby optimizing how your advertising campaigns are delivered. Additionally, it offers accurate reporting that resolves many of the difficulties users encounter with Facebook Ads Manager, particularly in light of the updates brought by iOS 14 and subsequent versions, providing you with clearer and more actionable insights into your advertising performance. As businesses navigate the complexities of the digital marketing landscape, this tool becomes indispensable for refining advertising tactics and achieving better results. Its integration into your marketing strategy can lead to enhanced engagement and improved conversion rates over time.

What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

Media

No images available

Media

Integrations Supported

Facebook
Shopify
BigCommerce
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify Plus
TikTok
Wix

Integrations Supported

Facebook
Shopify
BigCommerce
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify Plus
TikTok
Wix

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Two Owls

Date Founded

2007

Company Location

Vietnam

Company Website

twoowls.io

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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