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What is Two Owls Facebook Pixel?

Two Owls Facebook Pixel is a powerful advertising tracking and attribution solution developed by Omega, designed to work seamlessly with platforms like Shopify, Wix, and BigCommerce. By effectively implementing Pixels and Conversion APIs, you can greatly enhance the quality of your data collection efforts. It diligently monitors conversion events from both browser and server perspectives, transmitting additional pertinent information that helps connect these events to Facebook profiles whenever feasible. This capability significantly enriches the data that Facebook processes, thereby optimizing how your advertising campaigns are delivered. Additionally, it offers accurate reporting that resolves many of the difficulties users encounter with Facebook Ads Manager, particularly in light of the updates brought by iOS 14 and subsequent versions, providing you with clearer and more actionable insights into your advertising performance. As businesses navigate the complexities of the digital marketing landscape, this tool becomes indispensable for refining advertising tactics and achieving better results. Its integration into your marketing strategy can lead to enhanced engagement and improved conversion rates over time.

What is Roasberry?

Roasberry functions as a comprehensive marketing intelligence platform designed to streamline the data analysis journey for ecommerce marketers. It seamlessly integrates with multiple platforms, including Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, fostering a cohesive environment for the management and optimization of advertising efforts. Among its standout features are ad analytics that assist in tracking and improving ROI, pixel tracking that guarantees accurate cross-platform conversion attribution, and customer journey mapping aimed at enhancing user engagement. Additionally, the platform boasts visitor segmentation tools for creating personalized marketing campaigns and includes 'Ask Berry,' an AI-driven feature that delivers instant, data-backed marketing insights. Roasberry’s intuitive interface, combined with its advanced attribution models, allows brands to evaluate their most effective sales funnels, simplifying the process of data-driven decision-making. Furthermore, it provides integration solutions aimed at growth, equipping businesses with flexible options to adapt to an ever-evolving competitive landscape. This combination of features makes Roasberry an indispensable tool for ecommerce marketers striving to leverage their data efficiently while maximizing their marketing potential. Ultimately, Roasberry's ability to centralize and optimize marketing efforts ensures that brands can stay ahead in the fast-paced ecommerce environment.

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Integrations Supported

Shopify
BigCommerce
Facebook
Wix

Integrations Supported

Shopify
Facebook Ads
Google Ads
Google Analytics
Klaviyo
Meta Ads
Pinterest Ads
ikas

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$149 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Two Owls

Date Founded

2007

Company Location

Vietnam

Company Website

twoowls.io

Company Facts

Organization Name

Roasberry

Date Founded

2023

Company Location

Turkey

Company Website

www.roasberry.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Marketing Analytics

Not specified

Marketing Attribution

Not specified

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