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What is UTM Mind?

UTM Mind is an all-encompassing platform that leverages artificial intelligence to enhance the management and governance of UTM links, specifically designed to assist marketing teams in the efficient creation, standardization, and validation of tracking URLs for their campaigns, thus eliminating the need for cumbersome spreadsheets and error-prone manual tasks. The platform offers a user-friendly conversational AI agent that allows users to express campaign details in straightforward English, which subsequently automates the creation of UTM templates, constructs links, enforces naming conventions, and directly syncs tracking parameters with various advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Campaign Manager 360. By integrating the entire UTM management workflow, UTM Mind facilitates the establishment of standardized naming conventions and attributes, enables the bulk generation of validated links, and supports the easy distribution of those links among teams or for export to tools like Google Sheets. Furthermore, UTM Mind features a powerful rules-based validation engine that actively stops the use of incorrect or inconsistent parameters, guaranteeing that every link generated complies with predefined conventions and eliminating frequent issues like duplicate sources. This innovative approach not only boosts efficiency but also raises the accuracy of tracking for all marketing initiatives, allowing teams to trust in the systems they implement. Ultimately, UTM Mind empowers marketing professionals to concentrate on strategic planning and creative endeavors, secure in the knowledge that their tracking infrastructure is dependable and well-structured, paving the way for better campaign outcomes.

What is Roaspy?

Roaspy is an all-inclusive online platform designed for marketing attribution and ad tracking, specifically crafted for businesses and marketing teams aiming to connect their paid advertising initiatives with leads, sales, and total revenue growth. By tracking website traffic and key conversion milestones, it delivers essential insights into campaign performance, return on ad spend, and customer journey metrics through easy-to-navigate dashboards. The platform specializes in attribution reporting for Meta and Google advertisements while effortlessly merging conversion data from a variety of services, including e-commerce, payment processing, booking systems, forms, and customer management tools like Stripe, Shopify, PayPal, HubSpot, and GoHighLevel. Furthermore, Roaspy offers a browser extension that displays revenue metrics directly within advertising platforms, combined with powerful features such as server-side tracking, webhooks, team collaboration, and business management functionalities. Marketers and agencies can utilize Roaspy not only to evaluate campaign performance across numerous accounts but also to acquire comparative insights into attribution frameworks, thereby refining their advertising tactics and enhancing decision-making processes. This versatile tool empowers users to implement data-driven modifications to their marketing strategies for significantly improved results, ultimately fostering greater success in their advertising endeavors.

Media

Media

Integrations Supported

Google Ads
Meta Ads
Google Analytics
Google Campaign Manager 360
Google Sheets
TikTok Ads

Integrations Supported

Google Ads
Meta Ads
Calendly
ClickFunnels
FreshBooks
GoHighLevel
Gumroad
HubSpot CRM
Kajabi
PayPal
SamCart
Shopify
Stripe
ThriveCart
Typeform
WooCommerce

API Availability

API Availability

Has API

Pricing Information

$15 per month
Free Version

Pricing Information

$47/month
The Standard plan costs $47 per month and includes the first $1,500 in tracked monthly ad spend. Additional charges are based on tracked ad spend.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

UTM Mind

Company Location

United States

Company Website

www.utmmind.com

Company Facts

Organization Name

Roaspy

Date Founded

2025

Company Location

United States

Company Website

roaspy.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Marketing Attribution

Not specified

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