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What is UTMCAP?

UTMCAP is an all-in-one tool designed for affiliate marketers, media buyers, agencies, and performance marketing teams, focusing on click and conversion tracking. It produces tracking links that guide users through personalized campaigns, flows, and rules, while accurately capturing various traffic metrics like source, cost, placement, and device type. By connecting conversions reported via postback to their original clicks, teams can evaluate vital metrics such as profit, cost per acquisition (CPA), and return on ad spend across multiple campaigns and traffic sources. Key functionalities include edge redirects, bot filtering, traffic quality ratings, smartlinks, custom tracking domains, landing page security, and lead tracking through WhatsApp and phone taps. Furthermore, UTMCAP provides setup instructions for postbacks compatible with 39 affiliate networks and features a Copilot tool that answers account-related questions in simple terms. Its pricing model is determined by monthly click volume rather than conversion events, beginning with a free tier for up to 100,000 clicks per month, while premium subscriptions start at $29 for one million clicks, offering adaptability for various user requirements. Overall, UTMCAP stands out as a robust solution for optimizing marketing strategies and effectively monitoring performance, making it a valuable asset for professionals in the industry.

What is AdMetr?

AdMetr serves as a digital ad verification tool tailored for advertisers seeking to oversee their marketing initiatives across multiple platforms, including websites, mobile apps, and connected television. The platform collects information on impressions, clicks, and conversions via campaign pixels or optional creative integrations, classifying this data into traffic categories such as CLEAN, SIVT, or GIVT. With a user-friendly interface, AdMetr provides real-time reporting, enabling users to analyze detailed metrics segmented by campaign, domain, placement, environment, and other pertinent criteria, while also offering data export capabilities in CSV format. Furthermore, it evaluates crucial performance indicators, including viewability, reach, frequency, video completion rates, clicks, conversions, and post-view conversions. By employing behavioral analysis alongside sophisticated machine-learning algorithms, the platform proficiently identifies automated traffic, fraudulent activities, click injection, domain spoofing, ghost sites, and various other anomalies in traffic. Advertisers can commence their journey by integrating a pixel into an ongoing campaign, with the possibility of advancing their configurations through more complex creative or JavaScript integrations as their requirements change. This adaptability allows advertisers to align their verification strategies with the evolving challenges of contemporary digital advertising, ensuring they are well-equipped to navigate the intricacies of the advertising ecosystem. As a result, AdMetr empowers advertisers to maintain transparency and trust in their digital campaigns.

Media

Media

No images available

Integrations Supported

AdMaven
Anthropic
ExoClick
Facebook Ads
Google Ads
HilltopAds
Hotmart
Microsoft Advertising
Mondiad
Outbrain
Pinterest Ads
Reddit Ads
Revcontent
RichAds
Taboola
TikTok Ads
TrafficJunky
X Ads (Twitter Ads)
YouTube Ads
impact.com

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$29/month
Free for up to 100,000 clicks per month. Monthly paid plans: $29 for 1 million clicks, $59 for 3 million, $115 for 6 million, and $159 for 10 million. Overage rates vary by plan. Annual billing is available at a discount of up to 17%, billed once for 12 months. Conversions and postbacks are not billed as clicks.
Free Version

Pricing Information

Pricing depends on campaign scope and integration level. A pilot is included in the contracted service price and is not sold separately.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Adspaying Media LLC

Date Founded

2022

Company Location

United States

Company Website

utmcap.com

Company Facts

Organization Name

TRAFFIC JAM

Date Founded

2025

Company Location

Armenia

Company Website

admetr.io

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Ad Fraud Detection

Not specified

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