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What is UTMCAP?

UTMCAP is an all-in-one tool designed for affiliate marketers, media buyers, agencies, and performance marketing teams, focusing on click and conversion tracking. It produces tracking links that guide users through personalized campaigns, flows, and rules, while accurately capturing various traffic metrics like source, cost, placement, and device type. By connecting conversions reported via postback to their original clicks, teams can evaluate vital metrics such as profit, cost per acquisition (CPA), and return on ad spend across multiple campaigns and traffic sources. Key functionalities include edge redirects, bot filtering, traffic quality ratings, smartlinks, custom tracking domains, landing page security, and lead tracking through WhatsApp and phone taps. Furthermore, UTMCAP provides setup instructions for postbacks compatible with 39 affiliate networks and features a Copilot tool that answers account-related questions in simple terms. Its pricing model is determined by monthly click volume rather than conversion events, beginning with a free tier for up to 100,000 clicks per month, while premium subscriptions start at $29 for one million clicks, offering adaptability for various user requirements. Overall, UTMCAP stands out as a robust solution for optimizing marketing strategies and effectively monitoring performance, making it a valuable asset for professionals in the industry.

What is AffTrackers?

AffTrackers is an all-encompassing cloud-based solution tailored for the management and tracking of affiliate programs, particularly for online casinos, sportsbooks, iGaming operators, and affiliate networks. This cutting-edge platform empowers teams to efficiently manage affiliate campaigns by providing precise attribution for clicks, registrations, initial deposits, and revenue generation through sophisticated first-party tracking and server-to-server postback functionalities. Operators have the ability to easily oversee their campaigns and affiliates, establish a variety of commission structures including RevShare, CPA, hybrid, and customized terms, and evaluate performance metrics across campaigns, affiliates, sites, and sub-IDs. Affiliate users enjoy a streamlined dashboard that grants access to tracking links, sub-IDs, promotional banners, and other essential marketing resources. Additionally, the platform includes features like promo-code tracking, rules for qualifying deposits, tools for filtering out duplicate clicks and fraudulent activities, sub-affiliate commission configurations, and comprehensive CSV reporting. The browser-based interface supports smooth workflows for both program administrators and affiliates, while a live demonstration provides prospective clients with an opportunity to explore the functionalities of both user dashboards, highlighting the platform's adaptability and user-friendliness. In essence, AffTrackers serves as a powerful asset for enhancing affiliate marketing strategies within the fiercely competitive iGaming sector, ensuring users have the tools necessary to succeed. This versatility not only attracts new clients but also retains existing ones by continuously meeting their evolving needs.

Media

Media

Integrations Supported

AdMaven
Facebook Ads
LinkedIn Ads
MGID
MaxBounty
Microsoft Advertising
Mobidea
MyLead
OpenAI
Outbrain
PopCash
PropellerAds
Push.House
Revcontent
RollerAds
Snapchat Ads
TikTok Ads
TrafficJunky
X Ads (Twitter Ads)
impact.com

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$29/month
Free for up to 100,000 clicks per month. Monthly paid plans: $29 for 1 million clicks, $59 for 3 million, $115 for 6 million, and $159 for 10 million. Overage rates vary by plan. Annual billing is available at a discount of up to 17%, billed once for 12 months. Conversions and postbacks are not billed as clicks.
Free Version

Pricing Information

$49/month
Starter is $49/month (USD), for up to 50 affiliates and 500,000 monthly tracked clicks; it includes one brand. Growth is $149/month (USD), for up to 1,000 affiliates and up to 10 million monthly clicks. Enterprise pricing is custom. Plans include hosting, SSL, backups and updates; there are no setup fees.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Adspaying Media LLC

Date Founded

2022

Company Location

United States

Company Website

utmcap.com

Company Facts

Organization Name

AffTrackers

Company Location

United Kingdom

Company Website

afftrackers.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Affiliate

Not specified

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