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What is UTMCAP?

UTMCAP is an all-in-one tool designed for affiliate marketers, media buyers, agencies, and performance marketing teams, focusing on click and conversion tracking. It produces tracking links that guide users through personalized campaigns, flows, and rules, while accurately capturing various traffic metrics like source, cost, placement, and device type. By connecting conversions reported via postback to their original clicks, teams can evaluate vital metrics such as profit, cost per acquisition (CPA), and return on ad spend across multiple campaigns and traffic sources. Key functionalities include edge redirects, bot filtering, traffic quality ratings, smartlinks, custom tracking domains, landing page security, and lead tracking through WhatsApp and phone taps. Furthermore, UTMCAP provides setup instructions for postbacks compatible with 39 affiliate networks and features a Copilot tool that answers account-related questions in simple terms. Its pricing model is determined by monthly click volume rather than conversion events, beginning with a free tier for up to 100,000 clicks per month, while premium subscriptions start at $29 for one million clicks, offering adaptability for various user requirements. Overall, UTMCAP stands out as a robust solution for optimizing marketing strategies and effectively monitoring performance, making it a valuable asset for professionals in the industry.

What is ClickTrust?

ClickTrust is an all-encompassing platform dedicated to delivering high-quality advertising traffic while protecting advertisers, marketing teams, and agencies from fraudulent activities in their paid media campaigns. It thoroughly scrutinizes various elements such as web visits, ad impressions, app installations, affiliate clicks, and conversion events to detect any potential fraudulent actions, employing a range of methods including behavioral analysis, device fingerprinting, browser fingerprinting, IP intelligence, and established guidelines. Users benefit from a centralized dashboard that provides access to risk assessments, in-depth investigations of campaigns and events, session recordings, heatmaps, and the option to download detailed evidence reports for further analysis. The platform is designed for easy implementation through web tags or creative scanning and offers integration capabilities with iOS, Android, and Flutter SDKs, in addition to mobile measurement and affiliate attribution features. Moreover, ClickTrust provides tailored blocklists and fraud exclusion strategies that cater to particular advertising channels, app event streams, and affiliate postbacks. Its utility is demonstrated across a variety of documented scenarios, including paid search, display advertising, programmatic campaigns, mobile app acquisition strategies, affiliate marketing initiatives, and assessments of lead-generation traffic, showcasing its adaptability within the advertising sector. In doing so, ClickTrust not only enhances the security of digital advertising efforts but also equips users with essential tools to effectively navigate the intricate challenges presented by the digital marketing landscape.

Media

Media

No images available

Integrations Supported

Google Ads
AdMaven
Adsterra
Anthropic
Clickadu
Facebook Ads
Gemini
HilltopAds
Microsoft Advertising
Mobidea
OpenAI
Pinterest Ads
PropellerAds
Reddit Ads
RichAds
RollerAds
Zeropark
impact.com

Integrations Supported

Google Ads
Google Ad Manager
Google Tag Manager

API Availability

Has API

API Availability

Has API

Pricing Information

$29/month
Free for up to 100,000 clicks per month. Monthly paid plans: $29 for 1 million clicks, $59 for 3 million, $115 for 6 million, and $159 for 10 million. Overage rates vary by plan. Annual billing is available at a discount of up to 17%, billed once for 12 months. Conversions and postbacks are not billed as clicks.
Free Version

Pricing Information

Pricing is built by a ClickTrust partner around the selected protection layers and usage volumes. Customers can start with one layer and add others as their media plan grows.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Adspaying Media LLC

Date Founded

2022

Company Location

United States

Company Website

utmcap.com

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

clicktrust.cc/

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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