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What is UTMCAP?

UTMCAP is an all-in-one tool designed for affiliate marketers, media buyers, agencies, and performance marketing teams, focusing on click and conversion tracking. It produces tracking links that guide users through personalized campaigns, flows, and rules, while accurately capturing various traffic metrics like source, cost, placement, and device type. By connecting conversions reported via postback to their original clicks, teams can evaluate vital metrics such as profit, cost per acquisition (CPA), and return on ad spend across multiple campaigns and traffic sources. Key functionalities include edge redirects, bot filtering, traffic quality ratings, smartlinks, custom tracking domains, landing page security, and lead tracking through WhatsApp and phone taps. Furthermore, UTMCAP provides setup instructions for postbacks compatible with 39 affiliate networks and features a Copilot tool that answers account-related questions in simple terms. Its pricing model is determined by monthly click volume rather than conversion events, beginning with a free tier for up to 100,000 clicks per month, while premium subscriptions start at $29 for one million clicks, offering adaptability for various user requirements. Overall, UTMCAP stands out as a robust solution for optimizing marketing strategies and effectively monitoring performance, making it a valuable asset for professionals in the industry.

What is LeadExec?

LeadExec by ClickPoint Software is a cloud-based lead distribution and lead management platform built for organizations that need to automate how leads are qualified, routed, sold, and delivered in real time. Designed for lead sellers, lead buyers, agencies, and enterprise lead operations, LeadExec helps teams centralize lead workflows while reducing manual setup and operational complexity. The platform supports advanced lead routing capabilities including ping/post distribution, weighted routing, buyer prioritization, exclusive lead delivery, percentage-based allocation, and custom routing rules based on geography, lead quality, timing, campaign source, and buyer preferences. Teams can manage buyers, campaigns, delivery methods, suppression logic, lead returns, and reporting from a single interface. LeadExec also includes AI-assisted setup tools that help simplify onboarding, routing configuration, workflow management, and operational optimization. By reducing manual configuration, teams can launch lead distribution workflows faster and scale operations more efficiently. To support lead quality and compliance, LeadExec integrates with providers including ActiveProspect TrustedForm, Trestle, IPQualityScore, Pure CallerID, and Twilio for TCPA compliance, fraud prevention, phone verification, and communications workflows. Built on scalable infrastructure, LeadExec supports businesses across industries, including insurance, home services, mortgage, education, and affiliate marketing. The platform is designed for organizations that need flexible, enterprise-grade lead routing and buyer management software to support high-volume lead operations and complex multi-buyer environments.

Media

Media

Integrations Supported

Clickadu
ExoClick
Facebook Ads
Gemini
HilltopAds
MGID
MaxBounty
Mobidea
MyLead
PopAds
PopCash
PropellerAds
Revcontent
RichAds
TikTok Ads
X Ads (Twitter Ads)

Integrations Supported

Gravity Forms
IPQS Reverse Phone Lookup
Smarty
Wix

API Availability

Has API

API Availability

Pricing Information

$29/month
Free for up to 100,000 clicks per month. Monthly paid plans: $29 for 1 million clicks, $59 for 3 million, $115 for 6 million, and $159 for 10 million. Overage rates vary by plan. Annual billing is available at a discount of up to 17%, billed once for 12 months. Conversions and postbacks are not billed as clicks.
Free Version

Pricing Information

Free Sanbox
Test LeadExec Before You Deploy. Build and test lead capture, routing, Ping/Post, buyer delivery, and integrations in a limited-volume environment before moving into production.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Adspaying Media LLC

Date Founded

2022

Company Location

United States

Company Website

utmcap.com

Company Facts

Organization Name

ClickPoint Software

Date Founded

2007

Company Location

United States

Company Website

www.clickpointsoftware.com/leadexec/lead-distribution-software

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Scoring

Not specified

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