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What is UTMCAP?

UTMCAP is an all-in-one tool designed for affiliate marketers, media buyers, agencies, and performance marketing teams, focusing on click and conversion tracking. It produces tracking links that guide users through personalized campaigns, flows, and rules, while accurately capturing various traffic metrics like source, cost, placement, and device type. By connecting conversions reported via postback to their original clicks, teams can evaluate vital metrics such as profit, cost per acquisition (CPA), and return on ad spend across multiple campaigns and traffic sources. Key functionalities include edge redirects, bot filtering, traffic quality ratings, smartlinks, custom tracking domains, landing page security, and lead tracking through WhatsApp and phone taps. Furthermore, UTMCAP provides setup instructions for postbacks compatible with 39 affiliate networks and features a Copilot tool that answers account-related questions in simple terms. Its pricing model is determined by monthly click volume rather than conversion events, beginning with a free tier for up to 100,000 clicks per month, while premium subscriptions start at $29 for one million clicks, offering adaptability for various user requirements. Overall, UTMCAP stands out as a robust solution for optimizing marketing strategies and effectively monitoring performance, making it a valuable asset for professionals in the industry.

What is Linkrunner?

Linkrunner acts as an all-encompassing mobile attribution platform, tracking the user journey from the initial advertisement click to the generation of in-app revenue, while integrating various channels such as Meta, Google, TikTok, and Apple Search Ads. Tailored for app teams that manage between 20,000 and more than 400,000 installations monthly, it merges attribution and deep linking capabilities within a single software development kit (SDK), thereby streamlining the analysis of marketing campaigns and directing users to targeted in-app locations without the necessity of multiple tools. Noteworthy features include dashboards that deliver insights on return on ad spend (ROAS) at the creative level, automatic revenue updates to ad networks, fraud detection systems, configuration for SKAN 4.0, and sophisticated AI-driven anomaly detection. The SDK can be effortlessly integrated in a time frame of just 2 to 4 hours across various platforms, including React Native, Flutter, iOS, and Android, making it accessible for diverse development teams. The pricing structure is straightforward and usage-based: the first 25,000 attributed installs come at no cost, with subsequent installations priced between $0.012 and $0.007 each, all while imposing no limits on seats, export charges, or feature access. Consequently, many teams report savings ranging from 60-80% compared to conventional mobile measurement partners like AppsFlyer, Adjust, or Branch, making it a cost-effective choice in the industry. Linkrunner is utilized by over 100 mobile applications spanning multiple sectors, such as direct-to-consumer (D2C), gaming, fintech, and ecommerce, emphasizing its broad applicability and ability to significantly boost mobile marketing initiatives. This diverse usage showcases its pivotal role in optimizing marketing strategies for a wide array of businesses.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Snapchat Ads
TikTok Ads
AdMaven
Anthropic
ClickBank
Clickadu
Digistore24
ExoClick
Hotmart
Microsoft Advertising
OpenAI
OpenRouter
PopCash
Taboola
TrafficJunky

Integrations Supported

Facebook Ads
Google Ads
Snapchat Ads
TikTok Ads
CleverTap
Google Analytics
MoEngage

API Availability

Has API

API Availability

Pricing Information

$29/month
Free for up to 100,000 clicks per month. Monthly paid plans: $29 for 1 million clicks, $59 for 3 million, $115 for 6 million, and $159 for 10 million. Overage rates vary by plan. Annual billing is available at a discount of up to 17%, billed once for 12 months. Conversions and postbacks are not billed as clicks.
Free Version

Pricing Information

$0.01/install
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Adspaying Media LLC

Date Founded

2022

Company Location

United States

Company Website

utmcap.com

Company Facts

Organization Name

Linkrunner

Date Founded

2025

Company Location

India

Company Website

www.linkrunner.io

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Marketing Attribution

Not specified

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