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What is Unacast?

Expand your market understanding beyond the borders of the United States by tapping into Unacast's extensive datasets, which cover more than 80 nations. Our global capabilities allow clients to create data-driven products tailored for diverse markets, utilizing a dependable source of well-organized and consolidated data. Our international solutions provide an efficient and effective means of handling location data while prioritizing privacy and minimizing the necessity for extensive internal analysis. These datasets enable you to study foot traffic trends at your establishments, evaluate trade areas, and investigate cross-visit behaviors. Consequently, this knowledge allows you to make informed decisions regarding site selection or closures and deepens your insight into strategies for enhancing your competitive advantage. Furthermore, you can assess the impact of increased employee engagement, product launches, pricing tactics, and marketing initiatives. By identifying gaps within the local market, opportunities for diversification and growth can be revealed, ensuring you remain proactive in a constantly changing business environment. Ultimately, leveraging this wealth of information not only supports strategic planning but also fosters innovation in your operational approach.

What is Gini by MyTraffic?

Stop presuming where to establish, invest, or expand your enterprise. Gini, created by MyTraffic, acts as your AI-powered ally in location intelligence, specifically designed for experts in retail, real estate, and commercial strategy who need rapid and precise insights. Gini analyzes the distinctive attributes of any physical location across Europe, compiling essential data such as footfall trends, visitor demographics, trade area evaluations, competitor assessments, vehicle traffic patterns, and catchment area visualizations, thereby offering clear guidance for your next moves—without requiring advanced data science expertise. Utilize Gini by MyTraffic for: - Footfall and traffic analysis: uncover the number of people who pass, enter, or stay at any location throughout Europe. - Visitor profiling: understand the socio-demographic details, behaviors, and origins of your visitors. - Catchment area mapping: visualize the geographical scope and competitive environment of any specific site. - Market benchmarking: compare and evaluate different streets, shopping centers, or retail districts across Europe. - Site selection: conduct comprehensive assessments of potential locations before making any commitments. With Gini, you are empowered to make decisions based on solid data, ensuring your business thrives in a competitive landscape. This innovative tool not only simplifies the decision-making process but also enhances your strategic planning efforts.

Media

Media

No images available

Integrations Supported

PlotProjects
S4M

Integrations Supported

PlotProjects
S4M

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Unacast

Company Location

Norway

Company Website

unacast.com

Company Facts

Organization Name

MyTraffic

Date Founded

2016

Company Location

France

Company Website

mytraffic.io

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

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