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What is Unica?

HCL Unica is a powerful, AI-enhanced marketing platform designed to meet all the requirements of enterprise-level marketing. It enables marketers to plan, execute campaigns, and personalize interactions in real-time, all while benefiting from sophisticated automation capabilities. The platform accommodates a wide variety of channels, such as email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica also boasts remarkable scalability and adaptability, allowing it to be deployed either in the cloud or on-premises, and it seamlessly integrates with pre-existing marketing technologies. With its extensive suite of features, Unica delivers superior solutions for managing campaigns, orchestrating customer journeys, segmenting audiences, and providing omnichannel personalization, which collectively facilitates hyper-personalized and data-driven marketing efforts at scale. Moreover, the platform's user-friendly interface ensures that marketers can easily navigate its capabilities and harness its full potential for their campaigns.

What is Amplero?

Traditional marketing optimization often struggles with a major "rules" dilemma, restricting campaigns to a singular "correct" approach for large customer segments. Amplero breaks free from these limitations. Specifically tailored for the financial services sector, Amplero serves as a message optimization engine. Its patented AI technology seamlessly incorporates an "always-on" experimentation layer into your existing technology framework, enhancing every customer interaction through authentic and personalized marketing tactics. This innovative tool not only enhances your current marketing technology but also builds on prior investments. By bridging the divide between customer experience and the messages conveyed, it fosters deeper engagement with products. Furthermore, it facilitates the identification of ideal customers, customized messaging, and appropriate incentive structures necessary for strengthening relationship consolidation, which ultimately nurtures a more devoted customer base. Consequently, Amplero equips businesses to adeptly maneuver through the intricacies of modern marketing, bolstering both agility and strategic insight while driving growth. As these capabilities unfold, organizations are positioned to achieve greater success in their marketing endeavors.

Media

Media

Integrations Supported

Acquigo
Advantage
Munvo AI

Integrations Supported

Acquigo
Advantage
Munvo AI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HCLSoftware

Date Founded

2019

Company Location

India

Company Website

www.hcl-software.com/unica

Company Facts

Organization Name

Curinos

Date Founded

2021

Company Location

United States

Company Website

curinos.com/amplero-personalization-optimizer/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Popular Alternatives

Popular Alternatives

Unica Reviews & Ratings

Unica

HCLSoftware