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What is Unica?

HCL Unica is a powerful, AI-enhanced marketing platform designed to meet all the requirements of enterprise-level marketing. It enables marketers to plan, execute campaigns, and personalize interactions in real-time, all while benefiting from sophisticated automation capabilities. The platform accommodates a wide variety of channels, such as email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica also boasts remarkable scalability and adaptability, allowing it to be deployed either in the cloud or on-premises, and it seamlessly integrates with pre-existing marketing technologies. With its extensive suite of features, Unica delivers superior solutions for managing campaigns, orchestrating customer journeys, segmenting audiences, and providing omnichannel personalization, which collectively facilitates hyper-personalized and data-driven marketing efforts at scale. Moreover, the platform's user-friendly interface ensures that marketers can easily navigate its capabilities and harness its full potential for their campaigns.

What is Brax?

Brax is a cutting-edge platform tailored for agencies and brands to manage their advertising efforts through a cohesive and centralized dashboard. Picture the convenience of making updates to all your campaigns at once. With the Native Power Editor from Brax, modifying any aspect of your campaigns is a breeze, thanks to its intuitive spreadsheet-like interface that simplifies the launch and optimization of your advertisements. Moreover, it facilitates direct comparisons across different platforms, providing valuable insights into the overall effectiveness of your brand's native advertising. You can easily import and link data from your current tools, such as Google Analytics, which allows you to track performance metrics across campaigns, content, and publishers at any time. Say goodbye to the errors that stem from human oversight and the financial burdens of incorrect assumptions. Brax gives you the ability to set up your tracking tags just once, ensuring accurate and reliable data for the long term. In addition, you can leverage macros to automatically insert campaign names, ad IDs, and publisher IDs, further boosting your productivity. This all-encompassing solution guarantees that your advertising initiatives are not only impactful but also well-informed, leading to better decision-making and improved results. Overall, Brax represents a significant advancement in how brands approach their advertising strategy.

Media

Media

Integrations Supported

Acquigo
Advantage
Google Analytics
Munvo AI
Outbrain
Revcontent
Taboola
Voluum
Yahoo DSP

Integrations Supported

Acquigo
Advantage
Google Analytics
Munvo AI
Outbrain
Revcontent
Taboola
Voluum
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$199 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HCLSoftware

Date Founded

2019

Company Location

India

Company Website

www.hcl-software.com/unica

Company Facts

Organization Name

Brax

Date Founded

2014

Company Location

United States

Company Website

www.brax.io

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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