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What is Unify?

Leverage a pipeline that integrates over ten sources of intent data, along with artificial intelligence and automation, to refine prospecting, personalization, and engagement in a streamlined workflow. Unify acts as a holistic platform that significantly enhances the efficiency and innovation of revenue teams by automating various go-to-market approaches. By amalgamating more than ten intent data sources with sophisticated AI and seamless automation, it simplifies the tasks of prospecting, personalization, and engagement. Noteworthy features include "Plays," which create automated workflows for repeatable strategies, "Signals" that identify real-time buying intent, and "Sequences" that enable personalized outreach across diverse channels. The platform’s AI functionalities not only assist in lead research but also in crafting customized messaging at scale, while its managed deliverability ensures effective communication. With a strong reputation endorsed by high-growth companies like Justworks, Lattice, and OpenPhone, Unify is committed to equipping sales, marketing, and growth teams with the tools they need to excel. This groundbreaking solution is positioned as an essential resource in today’s marketing environment, paving the way for teams to achieve unprecedented results. As businesses continue to evolve, the importance of such integrated platforms in driving success cannot be overstated.

What is Fullcast Perform?

Fullcast Perform delivers automated routing that empowers sales teams to maximize productivity, efficiency, and revenue growth. It manages every stage of the funnel, from lead and account assignments to opportunities, cases, and subscriptions—all fully automated and configurable. By aligning routing logic with GTM strategies and territory plans, it eliminates errors and ensures every request lands with the right rep, instantly. Leaders gain real-time dashboards that track SLA compliance, identify bottlenecks, and provide immediate insight into routing performance. With its no-code design, routing can be configured by role, skills, availability, or custom CRM attributes, making it highly adaptable. Reps benefit from push notifications on new assignments and auto-qualification that prioritizes leads to boost conversions. By reducing rerouted leads and unmatched accounts, organizations save time and accelerate pipeline generation. Case studies from Udemy, Collibra, and Degreed highlight improvements like a 46% reduction in rerouted leads and significant increases in revenue alignment. Enterprise-grade compliance with SOC 2 and GDPR ensures data security and trust. With Fullcast Perform, businesses replace manual inefficiencies with a dynamic, automated system that drives consistent growth.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
6sense
Bullhorn
Clearbit
Fullcast
Gmail
Google Tag Manager
HubSpot Sales Hub
LinkedIn
Microsoft 365
Microsoft Outlook
OpenAI
QEval
Segment
Slack
Zapier
Zendesk

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
6sense
Bullhorn
Clearbit
Fullcast
Gmail
Google Tag Manager
HubSpot Sales Hub
LinkedIn
Microsoft 365
Microsoft Outlook
OpenAI
QEval
Segment
Slack
Zapier
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

$700/month
Free Trial Offered?
Free Version

Pricing Information

$30 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Unify

Date Founded

2023

Company Location

United States

Company Website

www.unifygtm.com

Company Facts

Organization Name

Fullcast

Date Founded

2017

Company Location

United States

Company Website

www.fullcast.com/usecases/lead-routing/

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

Sales Acceleration

CPQ
Campaign Management
Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Gamification
Sales Intelligence
Sales Workflow Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Performance Management

Incentive Compensation Management (ICM)
Predictive Sales Analytics
Quota Management
Reporting / Analytics
Sales Coaching Analysis
Sales Gamification
Sales Performance Tracking
Sales Planning & Forecasting
Territory Management

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