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What is Unitag?
Enhance your physical materials by incorporating a digital component that links them to the online world, allowing users to interact via their smartphones. Collect information from real-world activities, whether it’s details about products, promotional discounts shown on printed ads, or engaging games positioned at store entryways. It is crucial to capture and keep the attention of your audience at the right times and places. Employing O2O Tags for data gathering offers valuable insights into how well your promotional materials perform, their lifespan, the audience demographics that engage with them, and a more comprehensive understanding of your user base. By integrating your materials through our O2O tag manager—which accommodates diverse technologies such as QR codes, NFC, image recognition, and Beacons—you can manage all interactions seamlessly from one central dashboard. This efficient method not only boosts user engagement but also paves the way for targeted marketing tactics that can swiftly adjust based on real-time feedback. Moreover, this integration fosters a more interactive and immersive experience, ultimately driving stronger connections between your brand and consumers.
What is Kaywa?
QR Codes effectively bridge the gap between physical items and the digital landscape in a simple manner. They can encode diverse forms of textual information, including URLs, social media handles, promotional deals, or contact information. When these codes are printed on physical objects or presented online, users with a QR scanning app can conveniently scan them to access the encoded information, which directs the application to show the appropriate website, social media profile, offer, or contact details. QR Codes can be divided into two primary types: static and dynamic, with dynamic codes being particularly advantageous due to their flexibility. Static codes contain fixed data, while dynamic codes can be modified and tracked, making them especially useful for mobile scanning applications. While Kaywa offers the creation of an unlimited number of static QR Codes free of charge, our main emphasis lies on dynamic codes through QR MGMT, which significantly improve user engagement and adaptability. Businesses are increasingly recognizing the importance of dynamic QR Codes as essential tools to remain flexible and gain valuable insights from user interactions. These versatile codes not only streamline marketing efforts but also enhance customer experiences by providing instant access to information.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
$30 one-time payment
Free Trial Offered?
Free Version
Pricing Information
$13.75 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Unitag
Company Location
France
Company Website
www.unitag.io
Company Facts
Organization Name
Kaywa
Date Founded
2005
Company Location
Switzerland
Company Website
qrcode.kaywa.com
Categories and Features
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi