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What is Unmetric?

Elevate your social media strategy by understanding what works effectively and what does not. Unmetric serves as a specialized platform for social media benchmarking, allowing your team to make informed decisions by analyzing and comparing your social performance. By analyzing which strategies are successful and which are ineffective, you can enhance your approach to social media. Move away from tedious manual reporting; easily monitor your social KPIs and save precious time in the process. Discover innovative concepts, validate ideas, and pinpoint new avenues for your brand’s content. Furthermore, by studying your competitors, you can glean insights from their successes, creative endeavors, and failures, enabling you to further refine your strategy. Ultimately, harnessing these insights will not only empower your brand but also ensure you stay ahead in the dynamic world of social media. As a result, you will be better equipped to adapt and thrive in an increasingly competitive environment.

What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

Media

Media

Integrations Supported

Desktop.com
Facebook
X (Twitter)
Instagram
YouTube

Integrations Supported

Desktop.com
Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
Wiztrust

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$9,600 per year
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Brandwatch

Date Founded

2007

Company Location

United Kingdom

Company Website

unmetric.com/analyze/

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Categories and Features

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

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