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What is Upfluence?

Upfluence stands out as the sole platform that empowers brands and agencies to transform their customers into impactful sales-oriented influencers. With Upfluence, users can effortlessly search for influencers across various industries, languages, and countries on seven different social media networks. The platform also features a built-in CRM tool that facilitates large-scale outreach. Users are able to coordinate multiple influencer marketing campaigns at once, automate tedious administrative processes, and handle international influencer payments seamlessly. Additionally, the software provides comprehensive analysis of KPIs for any hashtags or campaigns through advanced social listening capabilities. Uniquely, Upfluence operates independently of social media platforms, ensuring uninterrupted service. The company is also committed to providing managed services in five different languages and has established offices in New York, Paris, Lyon, and Lausanne. This global presence further enhances their ability to serve diverse clients effectively.

What is Sprout Social Influencer Marketing?

Sprout Social’s Influencer Marketing platform is a comprehensive solution designed to amplify brand growth through creator-led marketing powered by advanced AI and deep social insights. It mirrors how consumers discover content by enabling marketers to search for authentic, brand-safe influencers based on topics most relevant to their audience. The platform provides robust vetting tools to evaluate a creator’s fit, content performance, and past partnerships, helping brands mitigate risk and ensure alignment with their values. Campaign management is streamlined with a centralized, modular workflow that covers outreach, contracting, content approval, and performance reporting. Detailed analytics measure ROI by tracking both sponsored and organic influencer content, helping marketers optimize future campaigns. Sprout Social also offers competitive analysis, real-time trend reports, and industry-specific insights to sharpen influencer strategies. The platform integrates seamlessly with broader social media management tools and offers dedicated 1:1 professional services for personalized support. Recognized by multiple G2 badges, it is trusted by world-class brands and influencers alike. Marketers benefit from AI-powered creator suggestions and brand safety reporting, ensuring high-quality partnerships that drive authentic engagement. Ultimately, Sprout Social’s platform empowers companies to efficiently connect with their audiences and multiply the impact of their influencer marketing investments.

Media

Media

Integrations Supported

Adobe Commerce
Amazon
Axis LMS
BigCommerce
ChatGPT
Gmail
Google Tag Manager
Hootsuite
Klaviyo
Lumen by Talkwalker
Microsoft Outlook
PayPal
Refersion
Shopify
Stripe
WooCommerce
Zapier

Integrations Supported

Filigran
Sprout Social

API Availability

Has API

API Availability

Pricing Information

On demand. Demo-assisted subscription and plans.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Upfluence

Date Founded

2013

Company Location

United States

Company Website

upfluence.com

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/influencer-marketing/

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Social Sharing

Blogger Outreach

Not specified

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Listening

Not specified

Social Media Marketing

Analytics
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Trend Tracking

Categories and Features

Blogger Outreach

Not specified

Influencer Marketing

Not specified

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