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What is Upwave?

Leverage advanced predictive analytics, supported by the largest consumer dataset available, to evaluate brand campaigns across multiple channels effectively. Experience brand lift measurements that redefine industry benchmarks. Gain access to insights on Linear, Addressable, CTV, and Digital advertising through an all-in-one on-demand dashboard, benefiting from unparalleled data scale. Eliminate any doubts about your campaign's success in meeting specific behavioral goals; instead, analyze actual delivery metrics categorized by publisher or audience. Upwave not only designs and evaluates but also optimizes brand marketing initiatives. Our unmatched digital network enables rapid and precise data gathering from millions of everyday consumers, offering real-time dashboards that deliver the most relevant and accurate brand insights, all within a single, user-friendly platform. The effortless integration with DSPs and social media networks enhances bid optimization and audience targeting, significantly boosting marketing efficiency. Our extensive client base includes industries such as consumer packaged goods (CPG), technology, and financial services, as well as some of the world's leading advertising agencies, demonstrating the wide-ranging applicability and influence of our services. Each campaign presents a valuable chance to refine strategies and achieve outstanding outcomes, further solidifying the importance of data-driven decision-making in modern marketing practices.

What is Edge226?

Edge226 is a comprehensive mobile advertising platform built to help app developers and marketers achieve scalable growth through data-driven strategies. It offers a performance DSP powered by artificial intelligence that optimizes campaigns to target high-value users across a vast global network. The platform provides access to 99% of mobile inventory, enabling businesses to reach users in multiple markets and regions. Edge226 includes connected TV and linear TV advertising solutions that use predictive analytics to enhance targeting and engagement. Its SSP solution allows publishers to maximize ad revenue by connecting with high-quality demand sources and improving ad performance. The platform operates on an outcome-based pricing model, where advertisers only pay for completed actions that generate value. Machine learning algorithms continuously analyze data to determine the most effective audiences, creatives, and campaign strategies. Edge226 supports a wide range of industries, including fintech, gaming, e-commerce, streaming, and travel. It helps businesses drive meaningful user acquisition by focusing on quality over quantity. The platform also provides tools for campaign optimization, performance tracking, and audience segmentation. By leveraging advanced analytics, it enables advertisers to make informed decisions and improve results. Edge226 is designed to scale efficiently, handling large volumes of traffic while maintaining performance. By combining global reach, AI optimization, and outcome-based pricing, it empowers businesses to maximize return on advertising investment.

Media

Media

Integrations Supported

tvScientific

Integrations Supported

tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Upwave

Date Founded

2012

Company Location

United States

Company Website

www.upwave.com

Company Facts

Organization Name

Edge226

Date Founded

2006

Company Location

United States

Company Website

www.echo226.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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