Top Upwave Alternatives

ProQuo AI is an innovative platform that harnesses the power of artificial intelligence to facilitate brand management, enabling marketers to create effective brand strategies, evaluate creative assets, and track brand performance instantaneously. By engaging with consumers on a daily basis, ProQuo gathers insights about your brand, its competitors, and the overall market landscape. The platform's AI technology processes this valuable data to formulate a customized action plan designed to help you achieve your branding objectives, whether that involves attracting new customers or identifying untapped opportunities. A diverse range of brands, such as Clorox, Harry's, Expedia, and Keurig Dr Pepper, have successfully integrated ProQuo into their brand management strategies. As the market continues to evolve, tools like ProQuo are poised to play an increasingly vital role in shaping brand success.

Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Advertising on connected TVs is crucial for any multi-channel marketing strategy, whether aimed at a specific brand, an advertising agency, or a combination of both. By utilizing innovative and captivating OTT/CTV advertisements, you can connect with a broader audience and optimize your digital advertising investment. To schedule a demonstration, please provide your contact information, and one of our representatives will reach out to guide you through the features of Adctv. They will work closely with you to develop a tailored plan that aligns with your objectives and requirements. You'll enjoy comprehensive assistance while establishing your Adctv account, ensuring a smooth onboarding experience. Embark on the path to improved ROI and audience engagement by designing, launching, and analyzing dynamic advertisements within the CTV and OTT landscapes. By leveraging these platforms, you'll not only enhance your marketing strategy but also gain valuable insights into viewer behavior and preferences.

Traditional quarterly reports and brand tracking merely reflect past performance and offer little insight into the future. Fortunately, there is now a more effective method for customers to grasp their motivations and feelings, enabling them to convert this understanding into strategic business decisions. Imagine the difference between using conventional paper maps and a GPS navigation system like Waze; while both can guide you, only the latter prevents you from retracing your steps. This is the advantage BERA offers. By utilizing BERA, you can maintain a forward-looking perspective rather than being mired in past data. The platform merges marketing insights with financial analysis to deliver a thorough and nuanced overview of your company, allowing business leaders to access real-time key performance indicators across various audiences, categories, and broader contexts through our innovative causal algorithm. BERA empowers leaders with actionable insights and predictive analytics, paving the way for decisions that enhance brand performance and drive overall business success. In a world where staying ahead of the competition is paramount, BERA is the tool that enables you to do just that.

Integrate a variety of data sources to identify and capitalize on new opportunities that drive business expansion. Build your organization around the groundbreaking evaluation of media performance across multiple platforms. Acquire deep insights into the success of your media and marketing initiatives, empowering you to improve ROI and make confident, well-informed choices. The ability to measure across platforms is vital for successfully navigating the complexities of the current media landscape, ensuring that business decisions rely on robust data. We support leading media companies, brands, and advertisers in forging essential connections to scale their operations. Utilize a powerful array of audience, contextual, and cookie-free predictive targeting solutions to effectively reach cross-platform audiences. We facilitate programmatic advertisers in accessing valuable target demographics via their chosen DMP or DSP for campaigns that cover digital, mobile, CTV, DOOH, and podcasts. By embracing these cutting-edge strategies, businesses can not only adjust to the evolving media landscape but also excel within it, paving the way for sustained success. With the right approach, organizations can transform challenges into opportunities for growth.

Tiger Pistol connects brands with channel partners, skillfully closing the divide between national marketing strategies and local sales points. As a premier social advertising automation platform catering to local markets, Tiger Pistol has spent almost a decade fine-tuning a highly effective solution designed for global brands, resellers, and agencies that recognize the importance of engaging with local audiences on a broad scale. Distinguished as a notable Facebook Marketing Partner, the company emerges as the largest third-party publisher in the realm of local social advertising, proficiently crafting, managing, and optimizing high-impact advertisements across Facebook and Instagram, having successfully launched over 800,000 campaigns thus far. Their trailblazing technology leads the industry by generating substantial and measurable business outcomes for brands, resellers, and agencies while delivering greater value and efficiency through avant-garde social advertising automation. This ongoing dedication to innovation cements Tiger Pistol's role as a crucial contributor to the continuous transformation of digital marketing tactics, further elevating its status in the competitive landscape. As the digital marketing world evolves, Tiger Pistol remains committed to pushing the boundaries of what is possible in local advertising.

Amobee is an all-encompassing advertising solution that integrates television, connected TV, digital, and social media advertising, enabling marketers to effectively connect with their target audiences across multiple platforms. The platform streamlines workflows related to planning, purchasing, and analysis, resulting in improved performance outcomes for advertisers. With innovative features like TV amplifiers, Amobee allows advertisers to expand their linear TV audience targeting to encompass connected TV, digital, and social media channels, leading to more precise management of campaigns. Additionally, Amobee's 4Screen reports provide an in-depth understanding of consumer behavior throughout the entire marketing funnel, which aids advertisers in crafting data-driven strategies. Moreover, the platform delivers customized solutions for broadcasters, aimed at maximizing revenue across diverse media portfolios through integrated planning, sales, and measurement capabilities. By offering such comprehensive services, Amobee not only boosts the effectiveness of advertising initiatives but also significantly contributes to revenue growth for its clients. This dual focus on efficiency and profitability makes Amobee a vital asset in the ever-evolving landscape of advertising.

The advertising system created by Facebook and Google is designed specifically for businesses operating in multiple locations. We recognize the challenges faced by franchises, retail chains, restaurants, and other multi-branch organizations in developing, implementing, and assessing their digital marketing strategies. The Brand Amplifier is meticulously engineered to address the needs of both corporate headquarters and local markets, thereby ensuring improved results for the entire entity. It allows for the launch of national campaigns that are automatically customized and optimized to suit each individual location. By encouraging local teams to participate in these campaigns, businesses can unlock previously untapped advertising funds, which in turn increases the overall marketing budget available for the brand. With search and social media advertising optimized for local markets, you can draw in more leads that ultimately lead to a broader customer base. This platform empowers local teams to handle their own targeted social media and search initiatives, while still maintaining brand consistency and high quality standards. Additionally, it enables the tracking of both national and local performance metrics for each campaign, including leads generated, cost-per-click, cost-per-lead, and return on investment, providing a thorough understanding of advertising performance. This comprehensive strategy not only enhances advertising productivity but also fosters growth across all locations, ensuring that every branch can contribute to the success of the overall brand. Ultimately, the Brand Amplifier stands as a pivotal tool in transforming the way multi-location businesses approach their marketing efforts.

Maximize the efficiency of your advertising budget by combining the flexibility and accurate targeting capabilities of digital platforms with the extensive reach and trusted credibility of television. Each advertisement should produce measurable results for your business objectives. Partner with us to innovate, gather insights, and enhance your strategies to accelerate your business goals. Create customized audience segments from your website visitors or leverage external data sources. As conversions occur on your platform, Simulmedia fine-tunes its ad placements to reach those most likely to respond positively. Differentiating itself from standard network rotations and time slots, Simulmedia prioritizes the placements that achieve the highest conversion rates. If you have a history of television advertising, Simulmedia can analyze your past campaigns and boost their performance immediately. By linking viewer interaction to actionable outcomes, Simulmedia offers a performance dashboard that showcases the essential business metrics that matter to you. Furthermore, Simulmedia experiments with various components such as creative elements and ad durations, rapidly optimizing to ensure that Cost Per Views (CPVs) and Cost Per Installations (CPIs) are continually enhanced, fostering ongoing growth for your brand. This extensive strategy guarantees that your advertising initiatives are not only impactful but also responsive to evolving market conditions, ensuring that you stay ahead of the competition. Ultimately, this approach allows for a more dynamic advertising landscape, paving the way for sustained success.

Swayable operates as a worldwide research platform that assesses how media content influences public opinion. Our clients are enhancing the effectiveness of their narratives on critical global issues. Included in our clientele are prominent brands, philanthropic organizations, and political campaigns from various countries. Founded as a public benefit corporation, Swayable is committed to promoting truth and transparency. Significant campaigns turn to Swayable for actionable insights that reveal what strategies are most effective. Clients receive profound insights in under 24 hours without incurring any media expenses. This approach utilizes real scientific methods to enhance consumer insights and gauge public sentiment. Within just 24 hours, results based on thousands of survey respondents can be accessed, accompanied by real-time analytical tools through an online dashboard. This means clients receive concrete evidence of impact rather than mere feedback. Swayable's testing methodology is based on standardized randomized controlled trials (RCT) that deliver a rigorous experimental framework. Leveraging insights across all facets of media planning, creative processes, and messaging can lead to a remarkable 2X-10X increase in return on investment for campaigns. Ultimately, Swayable empowers clients to make informed decisions that can significantly amplify their campaign effectiveness.

We provide support to leading global brands, advertising firms, and media proprietors in assessing how effective their advertising strategies are, regardless of whether they're conducted online or offline. Utilizing our cutting-edge proprietary technology in conjunction with access to the UK's largest mobile panel, we connect with engaged consumers to gather essential feedback on our clients' campaigns. Our dedication to transparency in advertising propels us to gather insights that truly count. We hold the belief that analyzing campaigns should extend beyond basic metrics; it should yield a clear and actionable framework that enhances both client and brand success. Our goal is to guarantee that your advertising investments consistently achieve optimal outcomes. As the media and advertising landscape becomes more fragmented, the demand for thorough campaign research is increasingly vital. Whether your advertising efforts utilize modern platforms like digital and social media or traditional methods such as audio and outdoor mediums, our comprehensive suite of research solutions is tailored to meet your specific needs effectively. Moreover, we are committed to continually enhancing our methodologies to stay in sync with the ever-changing market landscape and ensure our clients are always ahead of the curve. This ongoing adaptation is crucial for maintaining relevance and efficacy in a rapidly evolving industry.

Take charge of your decision-making process by gaining instant access to consumer insights. In the time it takes to read this, you can tap into reliable feedback from a pool of thoroughly vetted consumers. Suzy operates as a real-time market research platform tailored to help both new and experienced researchers make informed, timely, and data-driven decisions. By merging innovative research tools with a first-rate audience, Suzy delivers precise insights within just minutes. What distinguishes Suzy is its unique network of pre-screened and verified consumers, which removes the need for third-party providers, ensuring you receive quick responses without sacrificing quality. Whether you prefer to manage your research independently or seek specialized assistance, Suzy provides accessible solutions, complemented by a dedicated customer success team that is always prepared to help you reach your objectives efficiently. With Suzy, enhancing your market research capabilities has never been simpler, and you can confidently navigate the competitive landscape with newfound clarity.

Discover a captivating dashboard designed to hold your focus. Seamlessly transition between different data views to obtain a thorough understanding of your brand's performance, enabling you to gather clear insights to communicate with your team. This valuable information comes at a significantly reduced cost compared to traditional brand research techniques. Experience top-tier brand tracking without the hefty price tag. We conduct extensive surveys throughout the year with thousands of participants from your target market, ensuring that your dashboard showcases real-time data. By toggling between various perspectives, you will attain a holistic view of brand health and extract actionable insights for your presentations. Our weekly surveys draw from panels of millions of respondents worldwide. Within just 30 days, you'll gain complete insight into your brand's status, with daily updates delivering new information to keep you up-to-date. This efficient method not only accelerates decision-making but also enhances the effectiveness of your strategies. Additionally, the intuitive design of the dashboard makes it easy for team members to engage with the data, fostering collaboration and informed discussions.

Harness the features of the Objective Platform to fulfill your goals in a budget-friendly way or to optimize the returns on your allocated funds. It is crucial to transcend the limitations of gauging performance based solely on metrics from individual channels. Rather, take a comprehensive view of how your marketing investments align with your broader business objectives. Define your ultimate source of truth to guide your strategies. The Objective Platform facilitates the simplification of data collection, validation, and integration from more than 200 sources, allowing for quicker and more precise outcomes. By employing modeling techniques, you can link business results with media expenditure and other vital factors. This methodology is designed to be both objective and clear. Make use of our established dashboards and reports to uncover insights into the elements that influence your marketing and media performance. The platform not only aids in evaluating the success of your marketing expenditures, but also helps identify irregularities in your data. By leveraging these insights, you can start experimenting with novel strategies and fine-tuning your methods for even greater success. Consequently, this will enable you to make well-informed choices that significantly boost your marketing initiatives and drive long-term growth.

Perion stands out as a multifaceted advertising technology platform that offers comprehensive omnichannel solutions to connect with consumers at every stage of their journey. Utilizing advanced AI, data-driven insights, and creative innovation, Perion enables brands to present precisely targeted and contextually relevant advertisements across a range of platforms, such as search engines, video content, social media, and digital out-of-home spaces. The company's strategy prioritizes user engagement, privacy, and brand safety, while also fine-tuning advertising efforts to maximize revenue and performance results. Furthermore, Perion provides publishers with an array of tools designed to enhance revenue potential and optimize monetization strategies, fostering a mutually beneficial environment for both advertisers and content creators. This dedication to improving the experiences of brands and publishers alike distinguishes Perion in the ever-evolving advertising technology sector, reinforcing its role as a key player in the industry. The fusion of technology and creativity at Perion paves the way for a more dynamic and effective advertising landscape.

Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform. Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data. Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics. Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape. Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360. By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results. Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly. In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.

Illuma is a company that focuses on contextual technology, leveraging contextual-AI to enhance the effectiveness of digital advertising strategies and content monetization. With its cutting-edge real-time scaling technology, brands and agencies can optimize campaign results independently of third-party cookies, thus offering privacy-respecting alternatives. For broadcasters, publishers, and online platforms, Illuma effectively organizes and categorizes inventory for commercial activation, which not only improves contextual precision but also enriches the user experience and creates new revenue streams through real-time campaign adjustments. Additionally, the company enhances first-party audience engagement and sharpens the focus on client KPIs by targeting high-quality content with exceptional accuracy. Clients frequently commend Illuma's advanced contextual segments for delivering remarkable outcomes, noting significant improvements in campaign performance and conversion rates that underscore the success of their methods. In summary, Illuma's innovative approaches reflect a dedication to advancing advertising strategies while maintaining a strong emphasis on user privacy and satisfaction, making them a key player in the evolving digital landscape.

Silhouette™ emerges as a groundbreaking audience intelligence platform that facilitates the identification and engagement of anonymized personas by analyzing earned media habits, influencers, interests, and personalities. Utilizing social data, Silhouette™ delivers targeted, actionable insights and media strategies designed specifically for any chosen persona or audience segment. This cutting-edge platform effectively overcomes the challenges of assessing social influencer campaigns by correlating social content interaction with measurable business outcomes and revenue metrics. For the first time, companies can turn their market research, marketing personas, and surveys into large, addressable audience segments. Central to Silhouette™ is a detailed social identity graph that incorporates over 1.2 billion profiles from 60 different platforms, alongside more than a million websites, 300 million distinct email accounts, and upwards of one billion mobile devices and IP addresses, solidifying its position as a powerful asset in audience analytics. This vast repository empowers brands to make educated choices and fine-tune their strategies with precision, ultimately enhancing their marketing effectiveness. Such capabilities enable businesses not only to understand their audience better but also to foster deeper connections with them.

Latana is a cutting-edge platform that leverages artificial intelligence to assist brands in enhancing their marketing strategies by providing exceptional and scalable insights. Our sophisticated algorithm effectively monitors consumer perceptions across over 100 nations globally, ensuring that brands receive accurate and actionable data.

Engage and transform your audience on multiple platforms with our wide array of video advertisement formats. Boost your revenue opportunities by skillfully monetizing your content through top-notch video ads. Elevate your dating campaigns by implementing precisely targeted video promotions. Increase your brand's exposure and attract potential customers with captivating video content. Furthermore, tap into VeedX's vast expertise in the gambling and betting sectors to enhance your advertising effectiveness. By adopting this strategic methodology, your campaigns will not only achieve success but also connect profoundly with your intended audience, fostering long-term relationships. This comprehensive approach is designed to ensure that your marketing efforts yield maximum results in an increasingly competitive landscape.

Our Commerce Execution Suite is accessible to both manufacturers and retailers through an online platform, enabling you to collect insights, act on them, and foster growth, all from a single source. The core principles that guide us at Wiser include: - Perseverance - Caring for people - Striving for excellence in all endeavors - Committing to continuous learning, growth, and development - Aligning efforts, collaborating effectively, and maintaining transparency - Treating others with the respect and kindness you wish to receive in return. These values form the foundation of our approach and commitment to our partners and clients.

JamLoop is a company that focuses on an OTT/Video Advertising Platform, created to help media buyers reach audiences who have moved away from traditional cable television and are now enjoying content through streaming services on various digital devices. As viewing patterns shift, more consumers are choosing to stream both live and on-demand programming via devices like Smart TVs, Roku, Amazon Fire, Apple TV, smartphones, tablets, and laptops. This transition makes it increasingly difficult to target audiences effectively using traditional advertising methods. JamLoop meets this challenge by providing real-time delivery of advertisements directly to viewers on their internet-connected devices. Our platform enables you to connect with your audience on a large scale, ensuring efficiency and full transparency in every interaction. By utilizing our proprietary bidder platform and acquiring inventory directly from publishers, we offer unmatched control and insights into your advertising efforts. Tailored for today’s viewers, our OTT platform guarantees you can reach your ideal audience as they consume content across a range of internet-connected devices, thereby enhancing the effectiveness of your advertising campaigns and increasing overall engagement.

Effectively capture your audience's attention across all device sizes, from small smartphones to large home televisions. Harness the skills of top-tier industry experts who have a proven track record of delivering results for diverse brands. Implement cutting-edge technology to oversee your marketing campaigns, guaranteeing successful results at every stage of the process. Showcase advertisements with strong visibility in a secure environment within the Rakuten ecosystem. Our carefully selected group of leading publishers connected to Rakuten’s audience engine is in high demand among advertisers globally. We deliver measurable results and dependable outcomes, nurturing brand loyalty and encouraging repeat customers. Our vast array of premium ad inventory is expertly handled by Rakuten’s knowledgeable local CTV specialists. Enjoy a seamless onboarding experience free of hidden technology fees or intermediaries, ensuring both clarity and effectiveness throughout the procedure. This strategy empowers brands to excel in a competitive landscape while fostering innovation and creativity in their marketing efforts.

Harness the influence and reputation of television advertising alongside a comprehensive suite designed to enhance attributions and targeting, thereby amplifying the effectiveness of TV. Connected TV has evolved from merely a brand marketing avenue into a dynamic platform for paid search and social media. This evolution empowers advertisers to initiate self-directed campaigns aimed explicitly at generating revenue and driving conversions. MNTN has pioneered advertising software that enables brands to achieve quantifiable results in conversions, revenue, and website traffic through the robust capabilities of television. MNTN Performance TV stands out as the first and only connected TV advertising platform tailored for direct-response marketing objectives. This innovation reimagines the landscape for advertisers, enabling them to connect their TV advertising performance directly to measurable outcomes. As the most potent advertising medium globally, television's potential should be fully leveraged in direct-response marketing strategies, similar to how social media and paid search are utilized. This shift not only enhances advertising effectiveness but also opens new avenues for creativity and engagement in marketing campaigns.

We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media. Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology. The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs. This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.

The Success of Agencies. Delve into the self-service programmatic advertising platform that is a favorite among leading digital marketers throughout North America. StackAdapt elevates the conventional Demand-Side Platform (DSP) experience by providing state-of-the-art technology, coupled with a committed team that has a deep understanding of the advertising environment and the agencies striving to exceed client expectations. This is exactly why StackAdapt presents distinctive benefits: there are no monthly minimums, accommodating the variable nature of brands, campaigns, and market fluctuations. Moreover, the insight provided by the StackAdapt Creative Studio ensures that your programmatic media mix performs at its best, paired with outstanding creatives. In addition, StackAdapt offers a vast array of inventory sources across diverse channels and devices, positioning itself as the industry leader in scalable native advertising. With such a comprehensive suite of offerings, agencies are empowered to effectively manage the intricacies of the digital advertising landscape while achieving their goals. This adaptability and resourcefulness ultimately contribute to the sustained success of agencies in a competitive market.

Teads harnesses the strength of premium media, advanced analytics, and creative innovations to secure enduring success for businesses. Through strategic, exclusive collaborations in content and the introduction of Teads CTV, we have transformed into a comprehensive omnichannel platform, establishing ourselves as a prominent leader in video engagement that reaches consumers anytime and anywhere across a range of devices. What distinguishes Teads in the marketplace is our provision of the most advanced cookieless targeting solutions, granting businesses the ability to achieve up to 60% more reach than conventional cookie-driven campaigns. Our extensive omnichannel services allow brands to connect with and re-engage audiences effortlessly across diverse screens. By examining both the contextual elements and the emotional impact of the content being consumed, we refine targeting accuracy significantly. In addition, we offer purchase data from top retailers, which enhances effective targeting and supports robust measurement solutions for campaigns executed both online and offline. This holistic strategy not only aids businesses in fine-tuning their advertising efforts but also ensures they can make a significant impact in an increasingly competitive environment, ultimately driving long-term growth and profitability.

VlogBox functions as a global entity focused on the distribution and monetization of video content, excelling in the delivery of precisely targeted video advertisements to audiences on OTT and CTV platforms, while simultaneously creating substantial monetization prospects for content creators. In our dedication to improving content distribution solutions, the VlogBox video monetization platform offers extensive features such as hosting, encoding, and streaming for video content, in addition to customized app development services designed for clients, all centered around efficient ad monetization techniques. With the support of a dedicated manager, you can create and develop applications that will be featured on platforms like Roku, Amazon Fire, Apple TV, and Android TV, ensuring a streamlined process. Our skilled professionals are here to oversee the entire development lifecycle, including ongoing app maintenance and comprehensive support. You can also be assured that the digital products you acquire are robust and secure, with no upfront costs required. Additionally, advertisers can connect directly with their target audiences through the VlogBox media house, negating the need for middlemen. Our offerings span a wide range of industries, including education, entertainment, and lifestyle, allowing us to serve a diverse audience effectively. This adaptability not only enhances our services but also positions us to succeed in an ever-changing digital environment, making us a reliable partner for both creators and advertisers alike.

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verity™, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

Boost the expansion of your OTT channel with Allroll, a cutting-edge software crafted to help you draw in a broader audience at more competitive prices than conventional marketing methods. By effectively positioning your advertisements before millions of targeted viewers, you can build a consistent influx of viewers for your CTV channels. Utilize an intuitive digital marketing platform to reach your ideal audience through detailed targeting options that encompass demographics, interests, locations, devices, and much more. Effortlessly monitor audience engagement while optimizing your ad performance to achieve the best results. The plug-and-play system simplifies the management of your ad inventory, requiring minimal effort on your part. Unlock your full monetization capabilities with impressive eCPM and high fill rates, taking advantage of a wide array of premium demand sources. Additionally, benefit from global support that assists in fine-tuning your marketing strategies and continuously evaluating and improving your results. Elevate your CTV/OTT advertising campaigns to unprecedented levels, ensuring ongoing growth and profitability for your channel while adapting to the ever-changing market landscape. This comprehensive approach positions you for long-term success in the competitive streaming environment.

Craft surveys, pinpoint your ideal audience, and analyze complex data – all through one comprehensive platform. You can create your survey in mere minutes, with an option to see your design in action as you build it. Opt for various pre-made templates or start fresh with a new project. Enrich your surveys using multimedia additions such as videos, images, and sound clips. You can include open-ended questions or tailor different experiences for various respondents. The platform's integrated features help users develop actionable questions and gather insightful responses. Tap into a vast pool of 100 million people across 49 markets, leveraging demographic filters to precisely identify your target segments and apply personalized quotas. Thanks to in-built translation tools, performing global research has become more straightforward than ever. The captivating display of results reveals insights as you interact with the data and demographics. Effortlessly share your findings with your team, enhancing your engagement with your audience. Furthermore, you can carry out a free brand awareness survey to assess how your brand stacks up against competitors and extract meaningful insights. Gaining a deeper understanding of market trends is now not only possible but also remarkably streamlined. This platform empowers you to make informed decisions based on real-time data and consumer feedback.

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

RhythmOne emerges as a leader in delivering cutting-edge digital advertising solutions across multiple screens. By concentrating on advanced television and utilizing one of the most robust programmatic platforms, we empower brands to connect meaningfully with their audiences, improving outcomes for both advertisers and publishers on a range of devices. RhythmOne has consistently been acknowledged for its excellence, recently achieving the top ranking in Pixalate's Global Seller Trust Index. Discover how we cultivate brand-safe environments for our partners and clients. As the world of Connected TV transitions into the realm of Advanced TV, YuMe by RhythmOne provides extensive reach, accurate targeting, customized creative options, and unique measurement tools, enabling brands to smoothly expand their linear television and multiscreen digital video strategies to engage connected viewers. Moreover, RhythmInfluence by RhythmOne connects marketers with passionate influencers who adeptly weave branded stories into the trusted content and social media platforms that audiences interact with, creating powerful results that resonate deeply. Through these innovative approaches, we continually aim to transform the advertising experience for both brands and consumers, fostering a more engaging and effective marketing landscape. Ultimately, our commitment to excellence drives us to push the boundaries and redefine what is possible in the advertising industry.

Quantilope offers a comprehensive platform that simplifies advanced research methods to provide actionable insights and a greater understanding of your target audience. This innovative tool addresses questions that arise throughout the entire process of product development and marketing strategies, supplying valuable answers. The journey begins with identifying the specific market research question you want to investigate. Covering aspects from business strategy to product rollout and ongoing performance monitoring, quantilope’s Agile Insights platform empowers brands to acquire clearer knowledge about their customers’ identities, buying habits, and the best strategies for engagement. Once your research question is defined, you can start creating your survey using automated tools. The survey editor on quantilope's platform allows for an intuitive selection and arrangement of various question types and automated techniques, including Choice-Based Conjoint, MaxDiff, TURF, and Implicit Tests, among others, all contributing to a smooth research process. This accessible interface not only makes survey development easier but also significantly improves the efficiency and quality of data gathering, ultimately leading to more informed decision-making. With these capabilities, quantilope ensures that brands can effectively connect with their audiences.

TargetVideo serves as a comprehensive platform for video engagement and revenue generation, providing advanced solutions for ad management and monetization. It features a tailored distribution system, an exceptional video player, cutting-edge ad technology, professional video production services, and customizable OTT and CTV options that facilitate monetization across various channels, establishing TargetVideo as a leader in video advertising solutions. Moreover, its all-encompassing approach ensures that clients can efficiently manage their video content while maximizing their revenue potential through innovative strategies.

Wurl Perform equips streamers with the tools necessary to launch promotional advertising campaigns that not only draw in new viewers but also help maintain the loyalty of existing audiences. This pioneering platform stands out by harnessing the power of machine learning to elevate performance marketing tailored specifically for connected TV (CTV). By scrutinizing data from a vast array of TV viewers, Wurl Perform can accurately identify individuals who are particularly engaged with the promoted content. This cutting-edge tool enhances the effectiveness of advertising campaigns while offering detailed metrics on every impression and conversion, allowing streamers to evaluate their return on ad spending (ROAS) with precision. In contrast to traditional TV networks, which typically utilized 15 and 30-second ad slots to increase their audiences, these conventional methods often fall short in targeting specific demographics or accurately measuring their impact. Wurl Perform transforms this scenario by enabling streamers to implement targeted promotional strategies backed by machine learning and thorough analytics. As the streaming television landscape continues to grow exponentially, Wurl Perform's innovative approach provides an essential framework for managing this expansion and optimizing advertising strategies. Ultimately, this platform sets a new standard for how advertising can be executed in the evolving realm of streaming media.

Rakuten Advertising provides effortless access to premium video inventory through CTVision+, a consolidated marketplace backed by our regional experts. We aim to help you engage with your desired audiences and effectively convey your brand's narrative. Simplify the challenges of your CTV purchases and achieve the required scale all in one centralized platform, guaranteeing that quality remains a priority. Present captivating brand placements to an attentive audience on the largest screens in their households. Leverage our expertise in CTV and media strategies to improve performance and exceed your goals. Explore the latest advancements in ad formats to craft personalized and engaging viewing experiences that enhance downstream outcomes. Reach your scalability objectives while ensuring brand safety and enjoy reliable and transparent reporting, making certain your advertising campaigns are both efficient and trustworthy. Our dedication to excellence further ensures that your marketing initiatives are always backed by state-of-the-art technology and valuable insights, enabling you to stay ahead in a competitive landscape. With us, you can confidently navigate the complexities of digital advertising, knowing that you have a robust support system in place.

Magnite is recognized as the leading independent platform for sell-side advertising in the world. We are dedicated to supporting your success across diverse channels and formats, customized to fit your unique requirements. Our strategy is distinctly collaborative; instead of competing with you, we partner with you, granting you full access to our advanced technology and knowledgeable teams who help you stay ahead in the market. With our extensive experience, we provide invaluable insights, while our independence guarantees that you receive impartial guidance without any hidden fees or obstacles, allowing your investments to yield greater returns. By collaborating with us, you benefit from our expansive global presence, strong brand protection, and sophisticated tools designed to connect you with your target audiences, regardless of their location. Magnite (NASDAQ: MGNI) combines the programmatic strengths of Rubicon Project with the streaming capabilities of Telaria, allowing publishers to effectively monetize their content across various platforms, such as desktop, mobile, audio, and connected TV. This all-encompassing approach ensures that content creators can fully realize their revenue potential while crafting engaging experiences for their audiences, ultimately fostering a thriving ecosystem for both advertisers and publishers alike.

Kargo functions as a state-of-the-art digital advertising platform, delivering sophisticated advertising solutions across multiple channels, such as mobile, connected TV (CTV), social media, and e-commerce. Utilizing artificial intelligence for precise audience targeting and incorporating dynamic creative features, Kargo ensures that brands engage with their target demographic in a relevant and accurate manner. The platform emphasizes high-quality inventory while steering clear of subpar ad placements, thus maintaining a focus on premium, brand-safe environments. Furthermore, Kargo’s adaptable advertising solutions and seamless integration with demand-side platforms (DSPs) enable businesses to elevate their brand visibility, enhance customer recall, and drive sales through striking and interactive advertisements. This commitment to innovation not only sets Kargo apart but also provides brands with the tools they need to thrive in a competitive advertising landscape. With Kargo, advertisers can achieve a significant impact while fostering meaningful connections with their audiences.

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

BidMind serves as a comprehensive programmatic advertising platform, effectively distributing advertisements through various channels including digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile devices, and desktop computers. Our platform empowers brands and agencies to initiate campaigns guided by data insights while providing an array of top-tier targeting features to optimize reach and engagement. Additionally, we strive to enhance the advertising experience by continually evolving our technology and services.

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Vibe.co is an innovative self-service advertising platform designed to empower marketers of all sizes, from large corporations to small local enterprises, to promote their brands on television. It offers the ability to target specific households using various criteria such as geographic location, interests, and sociodemographic data. Our commitment to ensuring the effectiveness of your advertising campaigns is unwavering, and regardless of your financial constraints, our dedicated team is always ready to assist in setting up and refining your campaigns. We genuinely care about your success and want to see you thrive. Vibe also enables you to expand your advertising reach beyond traditional TV to include mobile and tablet devices, giving you the flexibility to select the streaming channels where you want your advertisements to be displayed. With our advanced forecasting solution, you can access real-time delivery estimates directly within the platform, eliminating any uncertainty. This innovative tool forecasts the number of impressions that can be achieved, providing advertisers with valuable insights based on their budget and campaign configuration. Additionally, Vibe.co supports seamless integration across multiple platforms, ensuring your message reaches your audience effectively.

We combine a wide array of signals from real-time location data, online and offline behaviors, and demographic information, drawing from both first-party and third-party sources. Your advertising approach should always begin with a meticulously crafted audience tailored specifically to your needs. Agility offers a holistic solution that allows you to engage with your target audience right at their current location, employing the most relevant creative assets and timing. This is accomplished through numerous streaming services, including podcasts and music apps. Furthermore, our services include digital billboards, taxi tops, bus shelter advertising, and connected screens placed in busy locations like gas stations. We design our media to resonate seamlessly with the organic content audiences come across in their feeds. Our commitment extends to producing video, audio, and display advertisements at no cost to you, within reasonable limits, but we are typically very flexible. Agility provides access to a wide range of real-time inventory, ensuring your message is seen by audiences wherever they roam on the open internet, thus offering unmatched reach and engagement possibilities. By leveraging these diverse channels, we strive to enhance the success of your advertising initiatives, ensuring that your campaigns not only reach but also resonate with your intended audience. Ultimately, our goal is to create impactful connections that drive results for your brand.

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

Ad:personam is an innovative self-serve demand-side platform (DSP) that utilizes the Xandr Microsoft DSP API, catering specifically to the programmatic marketing needs of small enterprises, startups, and agencies. By removing financial obstacles, it empowers a wider audience to engage with programmatic advertising solutions. The platform provides diverse purchasing options, such as Contextual Targeting and Audience Target Groups, and includes features for Connected TV, Video & Audio Campaigns, as well as Retargeting. Additionally, it supports various ad formats, such as GIF, JPEG, PNG, HTML5, and audio and video files. The integration with Google Looker offers real-time dashboards for performance tracking and reporting, while the Smart Templates feature facilitates quick campaign setups. Moreover, built-in tools for fraud detection and site whitelisting/blocklisting enhance the integrity of ad interactions. With access to an extensive range of global data and inventory providers, including video, audio, and CTV, Ad:personam creates opportunities for reaching premium audiences across various platforms. This comprehensive approach ensures that even the smallest businesses can effectively navigate the complexities of digital advertising.

Elevate your digital marketing approach by fostering a constant focus on direct-to-consumer advertising. Shift your attention away from traditional metrics like clicks and site visits to gain a deeper understanding of how your digital campaigns impact patient behaviors. Evaluate if your strategies are successfully targeting the right audience and promoting beneficial health practices. With weekly updates on data, you can quickly and effectively enhance your campaigns across different platforms and specific publishers. Forge a link between your digital ad spending and its influence on business results and return on investment. By adopting a modern perspective on data and analytics, you can ensure the protection of health information privacy. Utilize direct feeds for internal analysis to gain comprehensive access to your essential DIFA marketing data. Explore the potential for both personal and non-personal promotional methods to work together in improving patient outcomes. Furthermore, incorporate direct data integrations from various publishers and platforms to elevate your measurement, optimization, and analytical skills. This approach not only strengthens your ability to evaluate your marketing efforts but also encourages ongoing innovation and adaptability in your strategies. Ultimately, a holistic view of your marketing initiatives will lead to more informed decision-making and enhanced effectiveness in reaching your goals.

In the field of branding initiatives, Meetrics' benchmark reports act as a vital resource for assessing online visibility benchmarks. Each quarter, these reports deliver an in-depth analysis that showcases critical metrics and emerging trends. As Europe's leading provider of ad verification services, Meetrics empowers businesses to determine the effectiveness of their digital branding efforts while also suggesting areas for improvement. By employing the Viewability Check tool, advertisers can evaluate the visibility of their branding campaigns effectively. The Audience Verification feature assesses the alignment of your target audience, ensuring that your advertisements reach those most likely to engage with them. To combat potential threats, Ad Fraud Prevention services are in place to identify and address any fraudulent activities that may arise. Moreover, the Brand Safety tool guarantees that your advertisements appear in contexts that resonate with your brand's identity and values. Meetrics provides a thorough evaluation of both display and video ad visibility, assessing viewability for each impression on a case-by-case basis. Additionally, all critical performance metrics from your campaigns can be easily accessed through the Meetrics Dashboard, with Excel reports readily available to offer ongoing insights into your advertising performance. This all-encompassing strategy not only enables advertisers to refine their campaigns based on up-to-the-minute data but also fosters a deeper understanding of audience behavior and engagement trends. By consistently analyzing these elements, brands can achieve greater efficiency and impact in their marketing efforts.