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What is Upwave?

Leverage advanced predictive analytics, supported by the largest consumer dataset available, to evaluate brand campaigns across multiple channels effectively. Experience brand lift measurements that redefine industry benchmarks. Gain access to insights on Linear, Addressable, CTV, and Digital advertising through an all-in-one on-demand dashboard, benefiting from unparalleled data scale. Eliminate any doubts about your campaign's success in meeting specific behavioral goals; instead, analyze actual delivery metrics categorized by publisher or audience. Upwave not only designs and evaluates but also optimizes brand marketing initiatives. Our unmatched digital network enables rapid and precise data gathering from millions of everyday consumers, offering real-time dashboards that deliver the most relevant and accurate brand insights, all within a single, user-friendly platform. The effortless integration with DSPs and social media networks enhances bid optimization and audience targeting, significantly boosting marketing efficiency. Our extensive client base includes industries such as consumer packaged goods (CPG), technology, and financial services, as well as some of the world's leading advertising agencies, demonstrating the wide-ranging applicability and influence of our services. Each campaign presents a valuable chance to refine strategies and achieve outstanding outcomes, further solidifying the importance of data-driven decision-making in modern marketing practices.

What is On Device Research?

We provide support to leading global brands, advertising firms, and media proprietors in assessing how effective their advertising strategies are, regardless of whether they're conducted online or offline. Utilizing our cutting-edge proprietary technology in conjunction with access to the UK's largest mobile panel, we connect with engaged consumers to gather essential feedback on our clients' campaigns. Our dedication to transparency in advertising propels us to gather insights that truly count. We hold the belief that analyzing campaigns should extend beyond basic metrics; it should yield a clear and actionable framework that enhances both client and brand success. Our goal is to guarantee that your advertising investments consistently achieve optimal outcomes. As the media and advertising landscape becomes more fragmented, the demand for thorough campaign research is increasingly vital. Whether your advertising efforts utilize modern platforms like digital and social media or traditional methods such as audio and outdoor mediums, our comprehensive suite of research solutions is tailored to meet your specific needs effectively. Moreover, we are committed to continually enhancing our methodologies to stay in sync with the ever-changing market landscape and ensure our clients are always ahead of the curve. This ongoing adaptation is crucial for maintaining relevance and efficacy in a rapidly evolving industry.

Media

Media

Integrations Supported

tvScientific

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Upwave

Date Founded

2012

Company Location

United States

Company Website

www.upwave.com

Company Facts

Organization Name

On Device Research

Date Founded

2010

Company Location

United Kingdom

Company Website

ondeviceresearch.com

Categories and Features

Brand Intelligence

Not specified

CTV & OTT Advertising

Not specified

Marketing Analytics

Not specified

Categories and Features

Brand Intelligence

Not specified

Market Intelligence

Not specified

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