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What is Upwave?

Leverage advanced predictive analytics, supported by the largest consumer dataset available, to evaluate brand campaigns across multiple channels effectively. Experience brand lift measurements that redefine industry benchmarks. Gain access to insights on Linear, Addressable, CTV, and Digital advertising through an all-in-one on-demand dashboard, benefiting from unparalleled data scale. Eliminate any doubts about your campaign's success in meeting specific behavioral goals; instead, analyze actual delivery metrics categorized by publisher or audience. Upwave not only designs and evaluates but also optimizes brand marketing initiatives. Our unmatched digital network enables rapid and precise data gathering from millions of everyday consumers, offering real-time dashboards that deliver the most relevant and accurate brand insights, all within a single, user-friendly platform. The effortless integration with DSPs and social media networks enhances bid optimization and audience targeting, significantly boosting marketing efficiency. Our extensive client base includes industries such as consumer packaged goods (CPG), technology, and financial services, as well as some of the world's leading advertising agencies, demonstrating the wide-ranging applicability and influence of our services. Each campaign presents a valuable chance to refine strategies and achieve outstanding outcomes, further solidifying the importance of data-driven decision-making in modern marketing practices.

What is Sprinklr Insights?

Sprinklr Insights is a powerful AI-powered platform tailored for enterprises, emphasizing consumer and customer intelligence by integrating data from more than 30 digital and social media platforms, along with a variety of media sources and websites into a unified, real-time system. This functionality enables organizations to transform unstructured discussions and feedback into valuable insights, cutting through the clutter. It adeptly captures the customer voice, monitors brand mentions, conducts competitor assessments, identifies potential crises, gathers product feedback, discerns audience preferences, and tracks market trends, all centralized in one location. Moreover, it provides contextual sentiment analysis, theme recognition, anomaly detection, and predictive insights, thereby improving strategic decision-making for diverse teams. The integrated AI capabilities process billions of historical and contemporary interactions to uncover emerging trends and sentiment changes, offering actionable insights and automated summaries or recommendations. Furthermore, the platform's comprehensive features not only enhance operational efficiency but also ensure that businesses are well-equipped to navigate and thrive in a constantly changing market landscape. Ultimately, Sprinklr Insights empowers organizations with essential tools to maintain a competitive edge in today's dynamic environment.

Media

Media

Integrations Supported

Discord
Facebook
Google Analytics
Instagram
Mailchimp
Microsoft 365
Pinterest
Reddit
Salesforce
Snapchat
Sprinklr
Stripe
Tableau
Tumblr
Twilio
Twitch
VK
Vimeo
WhatsApp
X (Twitter)

Integrations Supported

Discord
Facebook
Google Analytics
Instagram
Mailchimp
Microsoft 365
Pinterest
Reddit
Salesforce
Snapchat
Sprinklr
Stripe
Tableau
Tumblr
Twilio
Twitch
VK
Vimeo
WhatsApp
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Upwave

Date Founded

2012

Company Location

United States

Company Website

www.upwave.com

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/consumer-intelligence/

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

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