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What is Upwave?

Leverage advanced predictive analytics, supported by the largest consumer dataset available, to evaluate brand campaigns across multiple channels effectively. Experience brand lift measurements that redefine industry benchmarks. Gain access to insights on Linear, Addressable, CTV, and Digital advertising through an all-in-one on-demand dashboard, benefiting from unparalleled data scale. Eliminate any doubts about your campaign's success in meeting specific behavioral goals; instead, analyze actual delivery metrics categorized by publisher or audience. Upwave not only designs and evaluates but also optimizes brand marketing initiatives. Our unmatched digital network enables rapid and precise data gathering from millions of everyday consumers, offering real-time dashboards that deliver the most relevant and accurate brand insights, all within a single, user-friendly platform. The effortless integration with DSPs and social media networks enhances bid optimization and audience targeting, significantly boosting marketing efficiency. Our extensive client base includes industries such as consumer packaged goods (CPG), technology, and financial services, as well as some of the world's leading advertising agencies, demonstrating the wide-ranging applicability and influence of our services. Each campaign presents a valuable chance to refine strategies and achieve outstanding outcomes, further solidifying the importance of data-driven decision-making in modern marketing practices.

What is StatSocial Silhouette?

Silhouetteâ„¢ emerges as a groundbreaking audience intelligence platform that facilitates the identification and engagement of anonymized personas by analyzing earned media habits, influencers, interests, and personalities. Utilizing social data, Silhouetteâ„¢ delivers targeted, actionable insights and media strategies designed specifically for any chosen persona or audience segment. This cutting-edge platform effectively overcomes the challenges of assessing social influencer campaigns by correlating social content interaction with measurable business outcomes and revenue metrics. For the first time, companies can turn their market research, marketing personas, and surveys into large, addressable audience segments. Central to Silhouetteâ„¢ is a detailed social identity graph that incorporates over 1.2 billion profiles from 60 different platforms, alongside more than a million websites, 300 million distinct email accounts, and upwards of one billion mobile devices and IP addresses, solidifying its position as a powerful asset in audience analytics. This vast repository empowers brands to make educated choices and fine-tune their strategies with precision, ultimately enhancing their marketing effectiveness. Such capabilities enable businesses not only to understand their audience better but also to foster deeper connections with them.

Media

Media

Integrations Supported

tvScientific

Integrations Supported

Microsoft Excel
Pulsar Platform
Winmo

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Upwave

Date Founded

2012

Company Location

United States

Company Website

www.upwave.com

Company Facts

Organization Name

StatSocial

Date Founded

2012

Company Location

United States

Company Website

www.statsocial.com

Categories and Features

Brand Intelligence

Not specified

CTV & OTT Advertising

Not specified

Marketing Analytics

Not specified

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

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