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What is Upwave?

Leverage advanced predictive analytics, supported by the largest consumer dataset available, to evaluate brand campaigns across multiple channels effectively. Experience brand lift measurements that redefine industry benchmarks. Gain access to insights on Linear, Addressable, CTV, and Digital advertising through an all-in-one on-demand dashboard, benefiting from unparalleled data scale. Eliminate any doubts about your campaign's success in meeting specific behavioral goals; instead, analyze actual delivery metrics categorized by publisher or audience. Upwave not only designs and evaluates but also optimizes brand marketing initiatives. Our unmatched digital network enables rapid and precise data gathering from millions of everyday consumers, offering real-time dashboards that deliver the most relevant and accurate brand insights, all within a single, user-friendly platform. The effortless integration with DSPs and social media networks enhances bid optimization and audience targeting, significantly boosting marketing efficiency. Our extensive client base includes industries such as consumer packaged goods (CPG), technology, and financial services, as well as some of the world's leading advertising agencies, demonstrating the wide-ranging applicability and influence of our services. Each campaign presents a valuable chance to refine strategies and achieve outstanding outcomes, further solidifying the importance of data-driven decision-making in modern marketing practices.

What is Leavened?

Our cutting-edge tools deliver actionable insights designed to improve your return on investment. No matter if your goal is planning, evaluation, or enhancement, our team of performance-oriented marketers and data analysts is dedicated to guiding you throughout the process. AdImpact is specifically designed to demonstrate how your advertising efforts across linear television, OTT, digital video, and audio platforms contribute to the success of your marketing campaigns. When combined with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and provide recommendations that capture the holistic impact of your marketing spend. In addition, AdResponse carefully analyzes minute-level web interactions to measure the immediate effects of each advertisement, providing a deeper understanding of their influence. This evaluation is performed by comparing results against established baselines during times when no advertisements are aired. Ultimately, this comprehensive strategy guarantees that you maximize the effectiveness of your marketing initiatives, ensuring that every dollar spent provides significant value. By leveraging these advanced tools, you can stay ahead in a competitive landscape and achieve your business objectives more efficiently.

Media

Media

Integrations Supported

tvScientific

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Upwave

Date Founded

2012

Company Location

United States

Company Website

www.upwave.com

Company Facts

Organization Name

Leavened

Date Founded

2016

Company Location

United States

Company Website

www.leavened.com

Categories and Features

Brand Intelligence

Not specified

CTV & OTT Advertising

Not specified

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Not specified

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