UserTesting vs. Emble

UserTesting is the industry’s premier human insight platform, designed to help enterprises capture genuine customer feedback and turn it into a competitive advantage. The platform boasts the strongest global participant network and uses AI-driven analytics to quickly transform raw feedback into actionable themes that impact marketing, product development, UX design, and customer experience. Enterprises leverage UserTesting to test messaging, creative concepts, product features, and digital experiences, enabling data-driven decisions that maximize marketing ROI and accelerate innovation cycles. UserTesting replaces costly and slow traditional research methods with instant, reliable insights while maintaining strict enterprise-grade compliance including SOC 2, GDPR, and HIPAA. Trusted by Fortune 500 companies like Walmart, Microsoft, Kimberly-Clark, and Wells Fargo, UserTesting drives significant improvements in revenue, customer loyalty, and operational efficiency. The platform supports teams of all sizes and provides expert services for onboarding and ongoing success. With real-time reporting and a flexible, scalable design, it fits seamlessly into existing workflows across research, product, marketing, and customer experience departments. UserTesting also hosts industry events and shares insights through its rich resource library, helping organizations stay at the forefront of customer-centric innovation. By putting the voice of real users at the core of business strategy, UserTesting helps enterprises reduce risk and build products and campaigns customers truly love. It is the go-to solution for any company aiming to be truly customer-first in today’s digital landscape.

Emble is a remote study platform that operates without moderation, making it easy to create, share, and analyze studies. Designed with efficiency in mind, Emble allows users to set tasks, invite participants, and automatically collect valuable insights, all while providing high-quality video recordings of participants engaging with your prototypes or websites. Its AI-powered analysis, intuitive functionality, and focus on user experience enable you to gather authentic feedback from users, helping you develop products that truly connect with your target audience. Born from the frustrations associated with traditional user research methods, Emble was established by a former product manager who recognized the excessive time and effort involved in switching between various tools, recruiting participants, running sessions, and then analyzing results. The goal of Emble is to simplify this entire process, ultimately delivering a more efficient and productive research experience that reduces the burden on teams and enhances the quality of insights obtained.