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What is V12?
V12 has launched a groundbreaking marketing strategy that seamlessly blends data, technology, and analytics to deliver quicker results. Every day, consumers produce an enormous volume of data through their interactions with various devices and channels. Unfortunately, this valuable information is often dispersed across numerous systems and marketing platforms, hindering a complete understanding of customer behavior. The V12 Customer Data Platform (CDP) brings together these varied data sources and enhances them with our vast repository of premium third-party data, leading to a holistic view of every customer. With this enriched perspective, companies can uncover profound insights into their clientele and design unified customer experiences that align with individual preferences, irrespective of the shopping medium or time. By harnessing a diverse array of online and offline data sources, cutting-edge technology, and sophisticated analytics, along with our distinctive data methodology, we empower businesses to engage with potential customers who are actively looking for the products and services they provide, based on their online behavior, website engagement, and pivotal life changes. This effective collaboration not only boosts customer interaction but also nurtures enduring loyalty and satisfaction, ultimately transforming the way brands connect with their audience. Furthermore, the ability to adapt and respond to customer needs in real-time is crucial for maintaining a competitive edge in today's fast-paced market environment.
What is Mather Activation Platform?
The Mather Activation Platform enables organizations to tackle the issue of disjointed audience data by offering an integrated and clear view of first-party and subscriber insights. It supports automated engagement and operational interactions throughout the customer experience, which boosts both revenue and operational productivity. By merging various audience and subscriber data, the platform develops a comprehensive, 360-degree view of each user, acting as a dependable resource for multiple teams and systems. This consolidated data is then transformed into automated marketing efforts, executed through an email service provider, and used as audience lists for both digital and traditional marketing strategies. Teams utilize this platform to gain a deep understanding of the entire subscriber relationship, optimize the operational tasks involved in lifecycle management across various channels, and quickly address potential churn, pricing changes, and service issues without the burden of collating data from multiple sources. Furthermore, it lays a solid foundation for AI activation within their technological framework, using reliable data to drive informed decision-making and strategic initiatives. Consequently, organizations can significantly improve their overall effectiveness by leveraging a unified source of truth, paving the way for innovative growth opportunities. This holistic approach ultimately leads to a more engaged audience and a stronger connection with customers.
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
V12
Date Founded
1999
Company Location
United States
Company Website
v12data.com
Company Facts
Organization Name
Mather
Date Founded
2002
Company Location
United States
Company Website
www.mathereconomics.com/mather-activation-platform/
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling