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What is V12?

V12 has launched a groundbreaking marketing strategy that seamlessly blends data, technology, and analytics to deliver quicker results. Every day, consumers produce an enormous volume of data through their interactions with various devices and channels. Unfortunately, this valuable information is often dispersed across numerous systems and marketing platforms, hindering a complete understanding of customer behavior. The V12 Customer Data Platform (CDP) brings together these varied data sources and enhances them with our vast repository of premium third-party data, leading to a holistic view of every customer. With this enriched perspective, companies can uncover profound insights into their clientele and design unified customer experiences that align with individual preferences, irrespective of the shopping medium or time. By harnessing a diverse array of online and offline data sources, cutting-edge technology, and sophisticated analytics, along with our distinctive data methodology, we empower businesses to engage with potential customers who are actively looking for the products and services they provide, based on their online behavior, website engagement, and pivotal life changes. This effective collaboration not only boosts customer interaction but also nurtures enduring loyalty and satisfaction, ultimately transforming the way brands connect with their audience. Furthermore, the ability to adapt and respond to customer needs in real-time is crucial for maintaining a competitive edge in today's fast-paced market environment.

What is Path2Response?

We differentiate ourselves from traditional data cooperatives by employing our unique algorithms to integrate conventional data, like individual purchasing habits, with the cutting-edge and largely untapped area of online browsing behavior and buyer intent. This innovative combination of information not only improves the effectiveness of standard Coop lists but also allows us to identify previously unrecognized website visitors for targeted direct mail campaigns. While a typical data cooperative might see two shoppers who bought shoes last month as indistinguishable, sharing similar buying histories and equal probabilities for future purchases, we at Path2Response uncover a more intricate narrative; one buyer is satisfied with their selection, whereas the other is still actively seeking a second pair of shoes online. Both consumers hold potential value, yet we understand that the latter is currently in a buying mindset, showcasing a clear intent to acquire another pair. This deeper insight empowers us to customize our outreach strategies, enabling us to connect with the most relevant customers precisely when they are ready to engage. By recognizing the subtle differences in consumer behavior, we can optimize our marketing efforts and drive more impactful results.

Media

Media

Integrations Supported

Gueststream VRPc

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Not specified

Company Facts

Organization Name

V12

Date Founded

1999

Company Location

United States

Company Website

v12data.com

Company Facts

Organization Name

Path2Response

Date Founded

2013

Company Location

United States

Company Website

path2response.com

Categories and Features

Advertising

Not specified

B2B Data

Not specified

Buyer Intent

Not specified

Campaign Management

Not specified

Email Marketing

Not specified

Categories and Features

Buyer Intent

Not specified

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