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What is VIS.X?

VIS.X® is a cutting-edge advertising technology that streamlines the execution of media and robust ad products on a grand scale. By integrating inventory into a unified auction that showcases all available offerings in one transaction, VIS.X® significantly boosts the bidstream efficiency for advertisers. Created by YOC, this platform is tailored to unlock the full capability of digital advertising, establishing VIS.X® as a top choice for influential programmatic campaigns. Advertisers can smoothly carry out transactions using YOC's unique high-impact ad formats without any extra adjustments required on their demand-side platforms (DSPs). The platform's innovative creative technology can transform standard creative assets into captivating, high-impact rich media advertisements in real-time, precisely at the moment of transaction. With a multitude of esteemed publishers already participating, VIS.X® presents advertisers with an extensive inventory that is guaranteed to be 100% brand-safe and of superior quality, all accessible at scale. Additionally, VIS.X® gives publishers the option to either directly connect their monetization systems or implement header bidding, which enhances their advertising strategies' flexibility. This distinct method not only optimizes revenue potential for publishers but also fosters a more effective advertising environment for advertisers, ensuring a win-win scenario for all parties involved. As the landscape of digital advertising evolves, VIS.X® continues to adapt and innovate, setting new standards in the industry.

What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

Media

Media

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YOC Mobile Advertising

Date Founded

2001

Company Location

Germany

Company Website

yoc.com/vis-x-platform/

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Categories and Features

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