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What is VYADD?

VYADD s.r.o. operates as a specialized programmatic platform designed for mobile advertisers and publishers, having made its mark in the mobile sector since 2017, with its base located in Prague, Czech Republic. The firm offers a range of programmatic solutions such as Open RTB integration, an eCPM framework, and XML integration for push traffic, in addition to a CPC model. Currently, VYADD is prioritizing the enhancement and growth of its own Supply-Side Platform (SSP) and Real-Time Bidding (RTB) marketplace, which is aimed at bolstering its competitive position within the industry. This strategic focus on development underscores the company’s dedication to remaining agile in the ever-evolving realm of mobile advertising, as it seeks to innovate and respond to emerging trends. Moreover, VYADD's initiatives reflect a broader commitment to delivering value and efficiency to its clients in a rapidly changing digital landscape.

What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€500 per month

Supported Platforms

Not specified

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Online Training
On-Site Training

Company Facts

Organization Name

VYADD s.r.o

Date Founded

2011

Company Location

Czech Republic

Company Website

vyadd.com

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Categories and Features

Categories and Features

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