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What is Velocidi?

Velocidi offers an innovative e-commerce marketing solution focused on first-party audience capabilities. It serves brands and agencies by automating the segmentation of their first-party audiences across major platforms, enhancing marketing strategies. Leveraging its award-winning technology, Velocidi employs machine learning to forecast customer behaviors, allowing for the formation of precisely targeted segments that drive revenue growth. This advanced approach not only optimizes marketing efforts but also empowers businesses to make data-driven decisions that can significantly enhance their outreach effectiveness.

What is Omeda?

To gain a comprehensive understanding of your audience, the first step is to utilize the vast amounts of data produced by your various media, events, and subscription offerings. By aggregating this data, you can create a cohesive view of your audience, which will ultimately enhance your financial opportunities. A thorough understanding of audience engagement enables you to track data more efficiently, leading to better-informed marketing decisions. Omeda allows you to design innovative products and platforms, starting with clearly defined audience segments and objectives. Additionally, we integrate smoothly with your key Adtech and CRM solutions. By executing strategies across your owned and operated brands and expanding audience engagement through omnichannel efforts, you can increase revenue and improve yield. Omeda is committed to tackling all your data-related inquiries and business obstacles, even during the late-night hours. Our dedicated support team is available 24/7 to provide outstanding service and enhance your overall experience, ensuring that you feel supported throughout your audience engagement journey. In this way, you can focus on growth while we handle the complexities of data management.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Mailchimp
Meta Ads

Integrations Supported

Adobe Analytics
Adobe Marketo Engage
BlueConic
Chamaileon
CredSpark
Digioh
Facebook
FreshAddress
Leaky Paywall
Leverage
Lytics
ONEcount
Taxi for Email

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Velocidi

Date Founded

2011

Company Location

New York, NY

Company Website

www.velocidi.com

Company Facts

Organization Name

Omeda

Date Founded

1978

Company Location

United States

Company Website

main.omeda.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Filters / Search

Buyer Intent

CRM Integration
Channel Attribution
Customer Journey Mapping
Customer Profiles
Intent Data

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Machine Learning

ML Algorithm Library
Model Training
Predictive Modeling
Visualization

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Customer Profiles
Recommendation Engine
Website Personalization

Categories and Features

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4.0 out of 5 stars