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What is Velocity?

Velocity is a cutting-edge platform that utilizes artificial intelligence to enhance monetization and distribution, striving to connect advertisers with users who exhibit high intent in generative AI settings while also aiding AI publishers in achieving sustainable income. It converts each user interaction into a creative brief by evaluating the context of discussions, signals of intent, and real-time data to pinpoint the ideal advertiser, offer, and message for that specific interaction. By merging advertiser resources with the ongoing conversational context, Velocity generates tailored text, visuals, or rich media content, seamlessly integrating it into the ongoing conversation. The AI Ad Network of the platform supports a variety of advertising formats, including in-chat advertisements, display ads, multi-brand carousels, interactive polls, placements during loading times, sponsored follow-up questions, and immersive playable experiences. Additionally, a real-time mediation layer conducts auctions for demand sources, boosting yield and performance while granting publishers control over ad placements, pacing, frequency capping, and A/B testing for optimization. By adopting this comprehensive strategy, Velocity not only fosters revenue growth for publishers but also enhances the user experience through the delivery of pertinent and captivating advertisements. Ultimately, this innovative approach positions Velocity as a leader in the evolving landscape of AI-driven advertising solutions.

What is Marpipe?

Marpipe is a comprehensive catalog advertising and feed-based creative platform built for ecommerce brands seeking to maximize the value of their product catalogs across digital advertising channels. The platform enables marketers to transform ordinary product feeds into branded, visually rich catalog ads that drive stronger engagement and sales performance. Marpipe combines catalog design, product-level video creation, generative AI content production, feed management, and SKU optimization into a single solution. Brands can create dynamic catalog experiences featuring real-time social proof, promotional pricing, inventory indicators, countdown timers, buy-now-pay-later messaging, product videos, and personalized creative elements. The platform leverages feed-based automation to generate large volumes of customized ad creative while maintaining brand consistency across every SKU. Marpipe integrates with leading ecommerce platforms, marketing systems, and advertising networks, allowing marketers to deploy enhanced catalog ads without disrupting existing workflows. Advanced optimization tools help advertisers identify high-performing products and creative variations that contribute most effectively to campaign goals. The platform is designed to eliminate the limitations of standard catalog advertising by giving marketers complete creative control over automated product ads. Marpipe also provides AI-powered capabilities that accelerate content creation and enable scalable creative experimentation across large product inventories. By combining automation with creative flexibility, the platform helps brands improve catalog ad performance while reducing manual production effort. Marpipe empowers ecommerce marketers to turn their product feeds into a scalable growth engine that drives traffic, conversions, and revenue.

Media

Media

Integrations Supported

Adobe XD
Facebook Ads
GPT-4o
Meta Ads

Integrations Supported

Adobe XD
Facebook Ads
GPT-4o
Meta Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$199/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Velocity

Company Location

United States

Company Website

velocity.io

Company Facts

Organization Name

Marpipe

Date Founded

2019

Company Location

United States

Company Website

www.marpipe.com

Categories and Features

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

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