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What is Velocity?

Velocity is a cutting-edge platform that utilizes artificial intelligence to enhance monetization and distribution, striving to connect advertisers with users who exhibit high intent in generative AI settings while also aiding AI publishers in achieving sustainable income. It converts each user interaction into a creative brief by evaluating the context of discussions, signals of intent, and real-time data to pinpoint the ideal advertiser, offer, and message for that specific interaction. By merging advertiser resources with the ongoing conversational context, Velocity generates tailored text, visuals, or rich media content, seamlessly integrating it into the ongoing conversation. The AI Ad Network of the platform supports a variety of advertising formats, including in-chat advertisements, display ads, multi-brand carousels, interactive polls, placements during loading times, sponsored follow-up questions, and immersive playable experiences. Additionally, a real-time mediation layer conducts auctions for demand sources, boosting yield and performance while granting publishers control over ad placements, pacing, frequency capping, and A/B testing for optimization. By adopting this comprehensive strategy, Velocity not only fosters revenue growth for publishers but also enhances the user experience through the delivery of pertinent and captivating advertisements. Ultimately, this innovative approach positions Velocity as a leader in the evolving landscape of AI-driven advertising solutions.

What is Microsoft Performance Max?

You provide the essential elements needed to effectively engage with audiences across the Microsoft Advertising Network. By adopting a streamlined setup, you can enjoy increased free time while boosting performance across multiple channels. Our innovative AI technology ensures you stay updated on consumer trends, empowering you to retain a competitive advantage. Partner with Microsoft's AI to fine-tune your conversion rates on various Microsoft platforms with the simplicity of a single campaign. Your advertising materials are adaptable, designed to meet user intent and drive more clicks through a variety of ad formats and placements within the Microsoft Advertising Network. Promote your products and connect with potential buyers at the optimal time for purchasing, facilitated by predictive targeting. Utilize audience insights, strategic bidding, and performance analytics to maximize your budget's effectiveness. We will enhance your visibility in locations where your customers frequent, extending your reach to those most inclined to purchase. By combining these approaches, you can significantly improve your advertising effectiveness and achieve superior outcomes, ultimately leading to greater overall success in your campaigns.

Media

Media

Integrations Supported

GPT-4o

Integrations Supported

Microsoft Advertising

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Velocity

Company Location

United States

Company Website

velocity.io

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/ad-products-formats/performance-max

Categories and Features

AI Advertising

Not specified

Categories and Features

Advertising

Not specified

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