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What is Vemcount Retail Analytics?

Vemco Group is a prominent global leader in people counting and data analytics software, boasting more than 18 years of experience in the international retail sector. Our innovative software is available worldwide. We serve a diverse range of sectors including retail, shopping malls, entertainment venues, airports, and public institutions, delivering deep insights into customer behavior. Since our inception in 2005, our software platform has utilized the most accurate and reliable devices, resulting in significant savings, improved efficiency, and increased conversion rates. With a customer base that surpasses 1,000 globally and more than 25 million counts conducted daily, we are recognized as a top-tier entity in retail and data analytics. Our growth trajectory includes establishing offices in South America in 2013, Dubai in 2019, and expanding into North America, Sweden, and Australia in 2021, with our latest office opening in Riyadh in 2023, all while maintaining our headquarters in Denmark. Additionally, we continually strive to enhance our offerings and adapt to the evolving needs of our clients across various industries.

What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

Media

Media

Integrations Supported

Bosch IoT Suite
Facebook
Instagram
K3 Pebblestone
LinkedIn
Microsoft 365
SAP Single Sign-On
Siemens Opcenter Quality
WhatsApp
X (Twitter)

Integrations Supported

Bosch IoT Suite
Facebook
Instagram
K3 Pebblestone
LinkedIn
Microsoft 365
SAP Single Sign-On
Siemens Opcenter Quality
WhatsApp
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

14€
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vemco Group

Date Founded

2005

Company Location

Denmark

Company Website

vemcogroup.com

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
eCommerce

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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