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What is VentiveIQ?

VentiveIQ has developed a standalone and open data platform focused on cookieless identity resolution, integrating first-party data, and improving audience marketing approaches. Organizations facing challenges such as cookie expiration, the intricacies of omnichannel activation, or soaring data expenses can rely on VentiveIQ to streamline data integration, audience targeting, and performance evaluation. The platform provides crucial tools and resources for AdTech firms, publishers, and agencies to craft sustainable identity resolution strategies and engage effectively with their audiences. By leveraging our cutting-edge solutions, these businesses can not only tackle the difficulties associated with cookie deprecation and escalating data costs but also thrive in their marketing efforts. Our objective is to make omnichannel activation seamless, allowing companies to successfully reach and interact with their target demographics across multiple channels. Ultimately, VentiveIQ's goal is to empower clients to adapt and prosper in a continuously changing digital environment, ensuring they remain competitive and effective in their marketing strategies. This commitment to innovation positions VentiveIQ as a valuable partner in navigating the modern advertising landscape.

What is Infillion XGraph?

XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.

Media

Media

Integrations Supported

Integrations Supported

TrueTargeting

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

VentiveIQ

Company Location

United States

Company Website

ventiveiq.com

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/xgraph/

Categories and Features

Identity Resolution

Not specified

Categories and Features

Identity Resolution

Not specified

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