Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Hightouch Reviews & Ratings
    448 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    189 Ratings
    Company Website
  • Captain Compliance Reviews & Ratings
    125 Ratings
    Company Website
  • Extole Reviews & Ratings
    67 Ratings
    Company Website
  • Sendbird Reviews & Ratings
    164 Ratings
    Company Website
  • Pylon Reviews & Ratings
    62 Ratings
    Company Website
  • DirectMail2.0 Reviews & Ratings
    7 Ratings
    Company Website
  • BILL Reviews & Ratings
    2,390 Ratings
    Company Website
  • Flowspace Reviews & Ratings
    316 Ratings
    Company Website
  • Nexo Reviews & Ratings
    16,505 Ratings
    Company Website

What is VentiveIQ?

VentiveIQ has developed a standalone and open data platform focused on cookieless identity resolution, integrating first-party data, and improving audience marketing approaches. Organizations facing challenges such as cookie expiration, the intricacies of omnichannel activation, or soaring data expenses can rely on VentiveIQ to streamline data integration, audience targeting, and performance evaluation. The platform provides crucial tools and resources for AdTech firms, publishers, and agencies to craft sustainable identity resolution strategies and engage effectively with their audiences. By leveraging our cutting-edge solutions, these businesses can not only tackle the difficulties associated with cookie deprecation and escalating data costs but also thrive in their marketing efforts. Our objective is to make omnichannel activation seamless, allowing companies to successfully reach and interact with their target demographics across multiple channels. Ultimately, VentiveIQ's goal is to empower clients to adapt and prosper in a continuously changing digital environment, ensuring they remain competitive and effective in their marketing strategies. This commitment to innovation positions VentiveIQ as a valuable partner in navigating the modern advertising landscape.

What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

Media

Media

Integrations Supported

Databricks Data Intelligence Platform
Eyeota
Proximic by Comscore

Integrations Supported

Databricks Data Intelligence Platform
Eyeota
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VentiveIQ

Company Location

United States

Company Website

ventiveiq.com

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Popular Alternatives

Popular Alternatives

ONEcount Reviews & Ratings

ONEcount

GCN Publishing, Inc.