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What is Veras Extend?

Veras Extend is an advanced Customer Experience Application aimed at establishing a unified and comprehensive strategy for engaging with customers. One of its standout features is the mPOS CheckOut Anywhere, which acts as an additional register by utilizing CheckOut’s ERP, CRM, and payment systems efficiently. This adaptable platform works seamlessly across iOS, Android, and Windows devices, providing associates with consistent access to pricing and promotional information for more efficient operations. Users have the flexibility to complete full POS transactions or to pause and continue them at a conventional register as required. This flexibility makes the system particularly suitable for offsite events or for easily introducing an additional register in-store to meet customer needs. Meanwhile, Veras Affinity Clienteling sets itself apart with its highly responsive engine, which enables real-time input from associates that not only improves data accuracy but also trains the AI to offer smarter sales suggestions. Additionally, the Endless Aisle feature presents a vast array of options by allowing associates to search the entire global inventory, including various vendor catalogs, thereby equipping customers with details about product availability, relevant promotions, and suggestions for similar items while they shop. This holistic approach not only enhances customer satisfaction but also significantly amplifies sales opportunities, ultimately redefining the shopping experience for both retailers and consumers alike.

What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Veras Retail

Date Founded

2008

Company Location

United States

Company Website

www.verasretail.com

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Categories and Features

Customer Experience

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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