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What is Vericast?

Vericast offers an incredibly flexible customer data platform that effortlessly integrates with your existing systems, synthesizes insights from multiple vendors, and enhances your data management processes. This innovative solution enables you to prioritize understanding, reaching, and engaging with your customers instead of getting bogged down in data handling. Our technology plays a crucial role in our continuous efforts to cultivate meaningful connections between businesses and their customers. By aggregating data from all possible sources, we guarantee its accuracy, timeliness, and dependability. As a result, you can attain a thorough and precise comprehension of your customer base while significantly minimizing your workload. Vericast is crafted to ensure your technology setup remains relevant for the future by allowing smooth integration of various systems. You can keep the tools you value, discontinue those that are not beneficial, and maintain seamless access to vital data and insights. Furthermore, with NXTDRIVE, you can explore a wealth of new possibilities for effectively utilizing and maximizing your customer data. The combination of these features empowers businesses to make informed decisions and enhances overall customer engagement strategies.

What is Telaria?

We offer an exceptional array of analytics, automated decision-making, and integrated programmatic and direct monetization solutions that stand out in the industry. For global publishers, having complete visibility into their operations is crucial; Telaria’s independent platform enables unbiased decisions that result in maximum revenue outcomes. The introduction of a dedicated ad-server tailored for video and Advanced TV allows users to manage, deliver, and report on both programmatic and direct inventory through a single interface. Real-time analytics dashboards merge first-party and third-party data into a cohesive perspective, empowering publishers with actionable insights that drive immediate decision-making. Our advanced decision-making tools enhance control over inventory safety and value, thereby guaranteeing a superior CTV viewing experience. Additionally, Telaria integrates smoothly with all top video demand partners, ensuring broad compatibility. Our unique suite of tools, featuring a Demand Dashboard, streamlines the purchasing process and comes with the support of a dedicated team available around the clock. This comprehensive combination of features positions our clients not only to survive but to excel in a highly competitive market, fostering long-term growth and success. Ultimately, our commitment to innovation and support helps clients navigate the complexities of the digital advertising landscape.

Media

Media

Integrations Supported

Amagi
Bucksense
FreeWheel Beeswax
Google Marketing Platform
Growth Channel AI
JamLoop
MediaMath
The Trade Desk

Integrations Supported

Amagi
Bucksense
FreeWheel Beeswax
Google Marketing Platform
Growth Channel AI
JamLoop
MediaMath
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

$2000.00/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vericast

Date Founded

2005

Company Location

United States

Company Website

vericast.com

Company Facts

Organization Name

Telaria

Date Founded

2005

Company Location

United States

Company Website

telaria.com/vmp/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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