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What is Veritone Attribute?

Veritone Attribute is an all-encompassing tool for broadcast attribution that enhances the performance of linear TV and radio advertising campaigns by associating advertisements with web lift in near real-time. This innovative platform allows you to track and visualize campaign metrics, demonstrating the influence of ads on web traffic and unique visitor counts to websites. Tailored specifically for broadcasters, Veritone Attribute equips you with essential tools for assessing ad performance, which in turn helps in securing and attracting more clients through tangible ROI insights. You can draw connections between ads and web lift, presenting this information through visually appealing and easily shareable reports. By effectively leveraging data, both radio and television can strengthen their competitiveness against digital platforms, striving to capture a greater portion of advertisers' spending. Employ near-real-time performance analytics to link web engagement to your broadcast initiatives, enabling you to assess the effectiveness of your campaigns and make timely adjustments based on various metrics such as specific days, time slots, and creative components. This level of adaptability not only enhances the efficiency of your advertising efforts but also ensures they remain agile in response to the dynamic market environment, ultimately leading to improved overall outcomes. With such insights, advertisers can make informed decisions that align with shifting consumer behaviors.

What is AnyTrack?

AnyTrack.io is a conversion tracking tool that connects your offline and online conversion data with platforms like Google Analytics, Facebook Pixel, and various ad networks. This integration helps clarify the performance of both organic and paid traffic sources. With its smart attribution engine, AnyTrack effectively distributes conversion data among all your marketing solutions. Consequently, you can maximize the potential of your multi-channel marketing efforts, create precise remarketing audiences, and confidently expand your campaigns to reach a wider audience. Additionally, this seamless data sync enhances your overall marketing strategy, ensuring you stay ahead in a competitive landscape.

Media

Media

Integrations Supported

Integrations Supported

Awin
CAKE
Cellxpert
ClickBank
ClickFunnels
Commission Factory
Google Ads
Google Analytics
MaxBounty
Partnerize
Pepperjam
Phonexa
Rakuten LinkShare
Refersion
TUNE
Taboola
Typeform
Zapier
Zero Parallel

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per month
$150/month
$300/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Veritone

Date Founded

2014

Company Location

United States

Company Website

www.veritone.com/applications/attribute/

Company Facts

Organization Name

AnyTrack Analytics

Date Founded

2019

Company Location

Israel

Company Website

anytrack.io

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Affiliate

Affiliate Tracking
Multi Level Marketing (MLM)

Conversion Tracking

Not specified

Marketing Attribution

Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
ROI Tracking

PPC

Analytics / ROI Tracking
Conversion Tracking
Google / Bing Ads
Keyword Tracking

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