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What is Veritone Attribute?

Veritone Attribute is an all-encompassing tool for broadcast attribution that enhances the performance of linear TV and radio advertising campaigns by associating advertisements with web lift in near real-time. This innovative platform allows you to track and visualize campaign metrics, demonstrating the influence of ads on web traffic and unique visitor counts to websites. Tailored specifically for broadcasters, Veritone Attribute equips you with essential tools for assessing ad performance, which in turn helps in securing and attracting more clients through tangible ROI insights. You can draw connections between ads and web lift, presenting this information through visually appealing and easily shareable reports. By effectively leveraging data, both radio and television can strengthen their competitiveness against digital platforms, striving to capture a greater portion of advertisers' spending. Employ near-real-time performance analytics to link web engagement to your broadcast initiatives, enabling you to assess the effectiveness of your campaigns and make timely adjustments based on various metrics such as specific days, time slots, and creative components. This level of adaptability not only enhances the efficiency of your advertising efforts but also ensures they remain agile in response to the dynamic market environment, ultimately leading to improved overall outcomes. With such insights, advertisers can make informed decisions that align with shifting consumer behaviors.

What is LiftEngine?

Prepare for your business ascent! Amplify your presence both in the digital realm and in physical spaces by deepening your insights into customer behavior, implementing finely-tuned marketing campaigns, and guaranteeing accurate attribution of your efforts. Consolidate all your multi-channel transaction data into a comprehensive, organized, and deduplicated customer marketing database. Once this database is in place, keep it updated, rectify any data gaps, and expand your understanding of your customer base using LiftBase. Uncover the distinctive traits of your clientele, create predictive models for new customer acquisition, and easily segment your marketing groups with our intuitive platform, PortalLink. Initiate campaigns across multiple channels, such as direct mail, email, or various digital marketing solutions. Gain clarity on how your marketing strategies influence your financial outcomes by employing precise attribution and accessing detailed KPI reports on a daily, weekly, or monthly basis. Our committed LiftEngineers work alongside a diverse array of organizations, from both profit-driven and nonprofit sectors, to refine their digital and direct marketing efforts. By tapping into their specialized knowledge, you can unlock remarkable growth and success in your marketing initiatives, ultimately positioning your brand to thrive in a competitive landscape. With this comprehensive approach, your marketing potential will reach new heights.

Media

Media

Integrations Supported

Facebook
Google
Instagram
LinkedIn

Integrations Supported

Facebook
Google
Instagram
LinkedIn

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Veritone

Date Founded

2014

Company Location

United States

Company Website

www.veritone.com/applications/attribute/

Company Facts

Organization Name

LiftEngine

Company Location

United States

Company Website

www.liftengine.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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