What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

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Company Facts

Company Name:
Xerago
Date Founded:
2002
Company Location:
United States
Company Website:
www.xerago.ai/product/truemeasure

Product Details

Deployment
SaaS

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Xerago TrueMeasure Categories and Features

Digital Analytics Tool