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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Abla?

Abla is an advanced audience measurement solution designed for websites, distinguished from Google Analytics by our unwavering adherence to GDPR standards and CNIL guidelines from the very beginning. With over 40% of internet users opting out of cookie tracking, relying on Google Analytics can lead to a considerable loss of valuable insights into user behavior. Conversely, Abla ensures that you maintain visibility into user engagement even when they choose not to be tracked. The CNIL has officially endorsed Abla as a tool that operates without requiring user consent, enabling you to collect essential data regardless of whether users select the "I refuse" option. Our methodology is centered on capturing only the critical information necessary for effective audience analysis. By utilizing Abla exclusively and foregoing additional tracking technologies, you can remove the necessity for cookie consent banners, rendering them optional for your site visitors! Moreover, about 30% of desktop users employ ad blockers, which commonly hinder audience data gathering; however, with Abla Analytics, you can overcome this obstacle and obtain vital insights effortlessly. This dual benefit not only prioritizes user privacy but also significantly amplifies your data collection efficacy, ultimately fostering a more informed approach to understanding your audience. With a focus on innovation and compliance, Abla is reshaping the landscape of audience measurement in a way that prioritizes both privacy and insight.

Media

No images available

Media

Integrations Supported

Shopify
Wix
WordPress

Integrations Supported

Shopify
Wix
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Abla

Company Location

France

Company Website

abla.io

Categories and Features

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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