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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Abralytics?

Unlock a deeper understanding of your audience while improving your marketing effectiveness at a speed that is 80% faster than conventional Google Analytics. Imagine a solution that streamlines the analytics process, respects visitor privacy, and ensures a seamless user experience—introducing Abralytics. Enjoy simple, clear reports free from technical jargon, along with actionable insights and meaningful metrics that turn data into strategic decisions. Valuable tips, customized reports, and fresh opportunities will be delivered directly to your inbox, eliminating the need for regular logins. You maintain the flexibility to set your preferred reporting frequency, whether it's daily, weekly, or monthly. With uncomplicated reporting, effortless installation, and no added compliance burdens, you can harness the core features of Google Analytics in just 20% of the usual time. Leverage Smart AI to uncover creative tactics for enhancing your website and increasing conversions. Initiate campaigns that quickly highlight which marketing methods generate the greatest returns and which ones negatively impact your ROI. Set up events to monitor user actions, such as "add to shopping cart," giving you insights into user behavior and the success of your initiatives. Ultimately, Abralytics equips you to make informed, data-driven decisions with unprecedented efficiency, ensuring you stay ahead in the competitive landscape. Experience the transformation that comes from a tool designed to empower your marketing strategy.

Media

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Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$10 per website per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Abralytics

Company Location

Ireland

Company Website

www.abralytics.com

Categories and Features

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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