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What is Veritone Attribute?

Veritone Attribute is an all-encompassing tool for broadcast attribution that enhances the performance of linear TV and radio advertising campaigns by associating advertisements with web lift in near real-time. This innovative platform allows you to track and visualize campaign metrics, demonstrating the influence of ads on web traffic and unique visitor counts to websites. Tailored specifically for broadcasters, Veritone Attribute equips you with essential tools for assessing ad performance, which in turn helps in securing and attracting more clients through tangible ROI insights. You can draw connections between ads and web lift, presenting this information through visually appealing and easily shareable reports. By effectively leveraging data, both radio and television can strengthen their competitiveness against digital platforms, striving to capture a greater portion of advertisers' spending. Employ near-real-time performance analytics to link web engagement to your broadcast initiatives, enabling you to assess the effectiveness of your campaigns and make timely adjustments based on various metrics such as specific days, time slots, and creative components. This level of adaptability not only enhances the efficiency of your advertising efforts but also ensures they remain agile in response to the dynamic market environment, ultimately leading to improved overall outcomes. With such insights, advertisers can make informed decisions that align with shifting consumer behaviors.

What is Mercury Media Technology?

Optimize your campaign management processes and save countless hours previously spent on manual tasks. Our online media management platform enables you to strategize, buy, and manage advertising campaigns across various channels in real-time, bringing all your marketing metrics together for straightforward access. Transform the way you handle advertising management by leveraging MMT Mercury, which streamlines repetitive workflows, allowing your teams to concentrate on strategic insights, comprehensive analysis, and formulating impactful media strategies that drive your business’s growth. Moreover, our platform is equipped with a variety of features including Campaign Monitoring, Marketing Reporting, Digital and Creative strategies, Performance tracking, Customized Dashboards, Competitive Analysis, Budgeting, and Billing solutions. We also excel in areas such as Data Technology and Infrastructure, Transformation initiatives, Project Management, Data-Driven Media transitions, Internationalization, and Software Development specifically designed for the Media and Advertising industries. Connect with us today to schedule a demonstration and explore how we can enhance your marketing initiatives significantly while ensuring your team operates more efficiently. By partnering with us, you can unlock new opportunities and insights that will propel your advertising efforts forward.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Veritone

Date Founded

2014

Company Location

United States

Company Website

www.veritone.com/applications/attribute/

Company Facts

Organization Name

Mercury Media Technology

Date Founded

2016

Company Location

Germany

Company Website

www.mercurymediatechnology.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Campaign Management

Not specified

Marketing Attribution

Not specified

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Project Tracking
Spend Management

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