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What is Veritone Attribute?

Veritone Attribute is an all-encompassing tool for broadcast attribution that enhances the performance of linear TV and radio advertising campaigns by associating advertisements with web lift in near real-time. This innovative platform allows you to track and visualize campaign metrics, demonstrating the influence of ads on web traffic and unique visitor counts to websites. Tailored specifically for broadcasters, Veritone Attribute equips you with essential tools for assessing ad performance, which in turn helps in securing and attracting more clients through tangible ROI insights. You can draw connections between ads and web lift, presenting this information through visually appealing and easily shareable reports. By effectively leveraging data, both radio and television can strengthen their competitiveness against digital platforms, striving to capture a greater portion of advertisers' spending. Employ near-real-time performance analytics to link web engagement to your broadcast initiatives, enabling you to assess the effectiveness of your campaigns and make timely adjustments based on various metrics such as specific days, time slots, and creative components. This level of adaptability not only enhances the efficiency of your advertising efforts but also ensures they remain agile in response to the dynamic market environment, ultimately leading to improved overall outcomes. With such insights, advertisers can make informed decisions that align with shifting consumer behaviors.

What is TrackingDesk?

Continuously monitor, assess, enhance, and fine-tune the performance of your campaigns. Make use of conversion tracking systems that effortlessly connect with top advertising networks. Learn how to link your tools with your chosen advertising networks, traffic sources, and affiliate collaborations. Our ever-expanding integrations with ad networks allow you to quickly adopt new networks while ensuring precise conversion attribution. Take advantage of ready-made templates to facilitate integration with your selected affiliate partners. Leverage Zapier integration to synchronize your campaign data with the daily applications and services you depend on. By choosing TrackingDesk, you gain immediate access to valuable insights regarding your campaigns, enabling you to group, filter, slice, and pivot nearly any campaign attribute to uncover your most profitable traffic sources and audience demographics. Furthermore, you will learn how to connect your marketing stack with Zapier, which allows you to utilize your campaign data across multiple channels, accurately attribute conversions to subscribers, and provide reporting access to media partners and clients. This all-encompassing strategy guarantees that you fully optimize the impact of your marketing initiatives, enhancing your overall return on investment.

Media

Media

Integrations Supported

ActiveCampaign
ClickFunnels
Drip
Facebook
Google Analytics
Kit
Mailchimp
TUNE
Zoho CRM

Integrations Supported

ActiveCampaign
ClickFunnels
Drip
Facebook
Google Analytics
Kit
Mailchimp
TUNE
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Veritone

Date Founded

2014

Company Location

United States

Company Website

www.veritone.com/applications/attribute/

Company Facts

Organization Name

TrackingDesk

Date Founded

2014

Company Location

Israel

Company Website

www.trackingdesk.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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