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What is Viant Advertising Cloud?
The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.
What is AUDIENCEX?
Expand your reach and enhance your digital marketing strategies by unifying access to over 22 integrated platforms that cater to programmatic, search, and social advertising—all in one accessible hub. Instead of limiting your options to a single demand-side platform (DSP), consider the advantages of utilizing a robust suite of 22 platforms. tdX offers seamless connectivity to more than 22 high-quality enterprise-grade platforms, enabling you to amplify the impact of your campaigns while extending your audience reach. No matter where your target demographic is found online, our trade desk is expertly crafted to help you identify and engage with them, fostering sustainable growth for your business. We adeptly navigate various channels, devices, and the ever-evolving communication landscape, equipping brands with strategic insights that facilitate informed decisions regarding their channel strategies and budget allocations. This approach guarantees that your advertising initiatives employ the best possible mix of media for optimal outcomes. Furthermore, you will gain access to consolidated reporting and customized dashboards that deliver clear and actionable insights into the effectiveness of your omnichannel marketing efforts, allowing for refined strategy optimization. By leveraging these comprehensive resources, you can significantly elevate your advertising performance and achieve the highest possible return on investment. Ultimately, the integration of these tools positions you to succeed in a competitive digital marketplace.
Integrations Supported
Amazon
Eyeota
Facebook
Google Ads
LinkedIn
MediaMath
Nextdoor
Ours Privacy
Pinterest
Proximic by Comscore
Integrations Supported
Amazon
Eyeota
Facebook
Google Ads
LinkedIn
MediaMath
Nextdoor
Ours Privacy
Pinterest
Proximic by Comscore
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Viant
Date Founded
1999
Company Location
United States
Company Website
help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud
Company Facts
Organization Name
AUDIENCEX
Date Founded
2008
Company Location
United States
Company Website
audiencex.com/tdx/
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization