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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Ace Metrix?

Ace Metrix empowers advertisers, agencies, and publishers by providing essential technology, tools, and insights that enable the creation of engaging creative content aimed at boosting business outcomes. By utilizing their expertise, brands can obtain critical competitive insights and assess their advertising performance within a mere 24 hours post-launch, allowing them to benchmark their results against an extensive database of over 100,000 TV and digital videos. This thorough evaluation helps companies gauge how their ads stack up against specific categories and brand standards, leading to more targeted and effective marketing strategies. In addition, the insights reveal which demographic groups show the highest and lowest engagement with the advertisements, allowing businesses to refine their tactics for greater effectiveness. The detailed demographic data derived from a significant sample size increases the accuracy of these insights considerably. Quantitative assessments illuminate how effectively the creative achieves its desired objectives, while qualitative viewer feedback supplies vital context regarding consumer attitudes and responses. As the advertising sector continues to shift, innovation is paramount, with new metrics regularly introduced to meet the evolving demands of the industry. In a landscape characterized by competition, maintaining a leading edge with precise and actionable insights is indispensable for achieving lasting success. Furthermore, as advertisers adapt to changes in consumer behavior and technology, the role of data-driven decision-making will become even more critical in shaping future advertising strategies.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Ace Metrix

Date Founded

2007

Company Location

United States

Company Website

www.acemetrix.com

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Video Advertising

Not specified

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