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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is CIENCE GO Digital?

GO Digital serves as a Demand Side Platform designed to help you effectively reach your target audience. Our solution enhances your ability to connect with B2B clients through your advertising efforts. Discover how improving the quality of B2B advertising can significantly boost your sales pipeline. By leveraging over 100 B2B filters such as job title, industry, and company size, you can engage millions of business users more effectively. Enhanced targeting leads to greater engagement and interaction with your campaigns, which can be customized for specific customer personas. With numerous options available and top-notch data accuracy, marketers can benefit from our Bidder as-a-Service feature, gaining access to a cloud-based platform for creating Real-Time Bidding (RTB) strategies. You can enjoy all the necessary bidding options without any added complexity or overhead costs. Additionally, our platform enables same-day deployments in a personalized bidding environment. By implementing the CIENCE tracking pixel, you can elevate your advertising, remarketing, retargeting, and follow-up efforts, all from a single, comprehensive platform designed for maximum efficiency. This unified approach ensures that your marketing strategies are streamlined and effective.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

CIENCE GO Data
CIENCE GO Show

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$2000/mo media spend
CPM pricing

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

CIENCE

Date Founded

2015

Company Location

United States

Company Website

www.cience.com/ad-management

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Advertising

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Firmographic Data
Technographic Data

Display Advertising

Not specified

Lead Generation

Lead Capture

Retargeting

Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Recommendation Engine
Social Media Retargeting

Video Advertising

Demand-Side Platform (DSP)
Display Advertising

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