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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Epom?

Epom is an independent ad tech platform built to give companies full ownership of their advertising stack – from serving ads to buying media and monetizing traffic. The brand was founded in 2010 in Ukraine by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov, and was an early adopter of programmatic and ad tech innovations. Epom’s main products are Epom Ad Server, Epom Market and Epom White Label DSP. We enable full control over campaigns, higher ROI, and scalable growth without relying on third-party platforms or losing transparency.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

AdGyde
EZmob
Epom Market

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$250 per month
Epom charges for both ad server and DSP on a monthly basis. The basic package for a DSP starts from $250 per month and covers up to 5000 QPS. The same starter pricing applies to an ad server.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Epom

Date Founded

2010

Company Location

Ukraine

Company Website

epom.com

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Ad Management

Not specified

Ad Server

Ad Optimization
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Campaign Management

Channel Management
Multi-Campaign

Display Advertising

Not specified

Video Advertising

Demand-Side Platform (DSP)
Display Advertising
In-App Video
Reporting / Analytics

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