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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Liquidm?

One platform stands out in the DSP landscape, offering an intuitive interface that combines a variety of robust tools and features for a cohesive user experience. This platform streamlines campaign management, significantly boosting the effectiveness of programmatic advertising. With a clean and organized layout, users can effortlessly oversee multiple campaigns, advertisements, and configurations. Featuring more than 18 unique targeting criteria—ranging from Geo & Hyperlocal to demographics, supply, device & operating system types, and IAB categories—this solution is crafted to enhance conversion rates through engaging creatives. You can tap into the potential of premium and innovative ad formats to effectively tell your brand's story. Launching a successful campaign with LiquidM DSP is straightforward; within just a few minutes and simple steps, you can set up a campaign, design and configure ads, and analyze reports to optimize your returns. If you're intrigued by how it works, simply scroll down and fill out our contact form to request a demo, and we would gladly organize a live demonstration that includes an in-depth overview of the platform's capabilities. This tailored experience guarantees that you will gain a clear understanding of how to maximize our tools for your advertising goals while also allowing for any questions you may have during the demo.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

LIQUIDM TECHNOLOGY

Date Founded

2013

Company Location

Germany

Company Website

liquidm.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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