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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Sharethrough?

Sharethrough delivers innovative programmatic display and video advertisements that seamlessly integrate while still standing out. We enable both publishers and marketers to effectively update their advertising methods to engage and maintain their target audiences. Our selection process for ad placements is meticulous, ensuring we find the most suitable locations for each advertisement. Once these optimal spots are identified, our technology springs into action, utilizing a Dynamic Ad Template that adapts the advertising message to harmonize with its environment, thereby maximizing performance. Our native advertisingâ„¢ solutions are expertly crafted to scale and connect with all demographic groups. For buyers looking to harness the advantages of native advertisingâ„¢ using their existing creative assets, Enhanced Ads provide an excellent alternative. When Sharethrough is chosen as a standard display or outstream source, your advertisements will automatically conform and optimize for peak performance. This ensures that every campaign achieves its full potential, engaging audiences in a meaningful way.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Bidtellect
DV Publisher Suite
FreeWheel Beeswax
Google Ad Manager
MediaMath
Prebid
The Moneytizer
The Trade Desk

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Sharethrough

Date Founded

2008

Company Location

United States

Company Website

www.sharethrough.com

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

Video Advertising

Not specified

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