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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Verve?

Verve Group functions as a global advertising platform focused on brand performance, expertly bridging the gap between brands and publishers to reach audiences instantaneously. The company's cutting-edge in-app data platform provides a secure and transparent environment for both programmatic and managed-service advertising, intricately combining location-based audiences with premium supply, specifically designed for brand performance strategies. With the trust of prominent Fortune 500 companies, Verve Group has established direct relationships with over 4,000 elite publishers and applications worldwide. A subsidiary of Media and Games Invest (MGI), the organization has carved out a significant global presence, employing more than 200 individuals across over 25 offices in regions including the Americas, Europe, Asia, and Oceania. By harnessing the power of location intelligence, Verve Group helps businesses gain insights into consumer behaviors and interests, facilitating genuine connections at the most opportune moments. In the competitive advertising landscape, maintaining relevance is vital, and our sophisticated data science capabilities empower brands to create mobile strategies that not only resonate with audiences but also deliver measurable results. Furthermore, Verve Group is committed to continually adapting and evolving its services to meet the dynamic needs of an ever-changing digital marketplace.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

Acxiom Real Identity
Amazon Transparent Ad Marketplace (TAM)
Causal
DV Publisher Suite
Freestar
Intuizi
PremierCashier
Sell.Do
Yext

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Verve Group

Date Founded

2005

Company Location

United States

Company Website

verve.com/solutions/advertisers/index.html

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

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